Key Takeaways
- Learn from 19 exceptional B2B website examples to understand what makes a great website and apply those principles to your own.
- Discover how to use design, content, and functionality to create a memorable brand experience and engage visitors.
- Gain insights into building a B2B website that converts visitors into buyers by focusing on customer needs, emphasizing outcomes, and facilitating tasks.
Imagine you’re browsing a website, looking for a solution to a business problem. The design is sleek, the navigation is effortless, and the content speaks directly to your needs. You feel like the website understands your challenges and offers a solution that perfectly aligns with your goals. That’s the power of an effective B2B website.
19 B2B Website Examples to Learn From
To help you create a website that converts visitors into buyers, we’ve compiled a list of 19 exceptional B2B website examples. Each of these websites excels in different areas, from design to content to functionality. By studying these examples, you can learn what makes a great B2B website and apply those principles to your own.
1. Blake Envelopes
Blake Envelopes’ website is a masterclass in simplicity and elegance. The homepage features a stunning fullscreen image of their envelopes, and the navigation is clear and concise. The site is easy to navigate, and the product pages provide all the information a customer needs to make a decision.
2. Pixelgrade
Pixelgrade’s website is a shining example of how to use design to create a memorable brand experience. The site features bold typography, vibrant colors, and stunning visuals. The content is engaging and informative, and the call-to-actions are clear and persuasive.
3. Reputation Squad
Reputation Squad’s website is a great example of how to use social proof to build trust and credibility. The homepage features testimonials from satisfied customers, and the site is full of case studies that demonstrate the company’s expertise in online reputation management.
4. Evernote
Evernote’s website is a model of clarity and functionality. The homepage explains the product’s benefits in a clear and concise way, and the navigation is intuitive and easy to use. The site also provides a wealth of resources for users, including tutorials, FAQs, and a community forum.
5. Dropbox
Dropbox’s website is a masterclass in simplicity and usability. The homepage features a simple, elegant design that makes it easy for visitors to understand the product’s benefits. The navigation is clear and concise, and the site is a pleasure to use.
6. Shepper
Shepper’s website is a great example of how to use video to engage visitors and explain complex concepts. The homepage features a short, animated video that explains how the product works, and the site is full of other videos that provide additional information and insights.
7. HubSpot
HubSpot’s website is a comprehensive resource for marketers. The site features a wealth of content, including blog posts, articles, whitepapers, and webinars. The navigation is clear and concise, and the site is easy to search. HubSpot’s website is a great place to learn about inbound marketing and find solutions to your marketing challenges.
8. Orbital Sidekick
Orbital Sidekick’s website is a great example of how to use storytelling to connect with visitors. The homepage features a compelling story about the company’s founder, and the site is full of other stories that illustrate the company’s values and culture. Orbital Sidekick’s website is a great place to learn about the company and its products, and it’s also a great place to be inspired.
9. Trello
Trello’s website is a model of simplicity and functionality. The homepage explains the product’s benefits in a clear and concise way, and the navigation is intuitive and easy to use. Trello’s website is a great place to learn about the product and get started using it.
10. Hootsuite
Hootsuite’s website is a comprehensive resource for social media marketers. The site features a wealth of content, including blog posts, articles, whitepapers, and webinars. The navigation is clear and concise, and the site is easy to search. Hootsuite’s website is a great place to learn about social media marketing and find solutions to your social media challenges.
11. LearnUpon
LearnUpon’s website is a great example of how to use video to engage visitors and explain complex concepts. The homepage features a short, animated video that explains how the product works, and the site is full of other videos that provide additional information and insights.
12. Yapstone
Yapstone’s website is a great example of how to use social proof to build trust and credibility. The homepage features testimonials from satisfied customers, and the site is full of case studies that demonstrate the company’s expertise in payment processing.
13. Grammarly
Grammarly’s website is a model of clarity and functionality. The homepage explains the product’s benefits in a clear and concise way, and the navigation is intuitive and easy to use. Grammarly’s website is a great place to learn about the product and get started using it.
14. Acme
Acme’s website is a great example of how to use humor to engage visitors. The homepage features a funny video that explains the product’s benefits, and the site is full of other humorous content. Acme’s website is a great place to learn about the product and have a few laughs along the way.
15. Mailchimp
Mailchimp’s website is a comprehensive resource for email marketers. The site features a wealth of content, including blog posts, articles, whitepapers, and webinars. The navigation is clear and concise, and the site is easy to search. Mailchimp’s website is a great place to learn about email marketing and find solutions to your email marketing challenges.
16. Packlane
Packlane’s website is a great example of how to use design to create a memorable brand experience. The site features bold typography, vibrant colors, and stunning visuals. The content is engaging and informative, and the call-to-actions are clear and persuasive.
17. HireLevel
HireLevel’s website is a great example of how to use social proof to build trust and credibility. The homepage features testimonials from satisfied customers, and the site is full of case studies that demonstrate the company’s expertise in recruiting.
18. Netbase Quid
Netbase Quid’s website is a comprehensive resource for social media analysts. The site features a wealth of content, including blog posts, articles, whitepapers, and webinars. The navigation is clear and concise, and the site is easy to search. Netbase Quid’s website is a great place to learn about social media analytics and find solutions to your social media analytics challenges.
19. Square
Square’s website is a model of simplicity and functionality. The homepage explains the product’s benefits in a clear and concise way, and the navigation is intuitive and easy to use. Square’s website is a great place to learn about the product and get started using it.
Bonus: Here are a few additional tips for building a great B2B website:
- Focus on the customer. Your website should be designed to help customers solve their problems and achieve their goals. Make it easy for them to find the information they need and to take the next step, whether that’s contacting you for a demo or making a purchase.
- Emphasize customer outcomes. Don’t just talk about your product’s features. Instead, focus on the benefits that customers will experience by using your product. How will your product help them save time, money, or improve their results?
- Facilitate customer tasks. Make it easy for customers to complete the tasks they want to complete on your website. If they’re looking for information, make it easy to find. If they’re ready to buy, make it easy to make a purchase.
By following these tips, you can create a B2B website that converts visitors into buyers and helps you grow your business.
Frequently Asked Questions:
What are the key elements of a successful B2B website?
The key elements of a successful B2B website include a clear value proposition, strong calls-to-action, informative content, and easy navigation.
How can I improve my B2B website’s conversion rate?
You can improve your B2B website’s conversion rate by focusing on the customer, emphasizing customer outcomes, and facilitating customer tasks.
What are some common mistakes to avoid when designing a B2B website?
Some common mistakes to avoid when designing a B2B website include using too much jargon, failing to provide enough information, and making it difficult to contact you.
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