Key Takeaways
- **Create compelling video content that your target audience will find interesting and relevant.**
- **Use keywords in your video titles, descriptions, and tags to help people find your video.**
- **Promote your video on social media and other online channels.**
Do you want to know the secret to getting more views on YouTube? No, it’s not clickbait or buying fake views. It’s about creating great content that people actually want to watch. In this article, we’ll share 19 tips that will help you increase your YouTube views and grow your channel.
1. Audit Your YouTube Channel
Before you start creating new content, take some time to audit your YouTube channel. Make sure your channel is up to date and that your branding is consistent. Your channel’s banner image, profile picture, and description should all be relevant to your niche and reflect the type of content you create.
2. Target the Right Audience
Who are you trying to reach with your YouTube videos? Once you know who your target audience is, you can start creating content that is relevant and interesting to them. Use keywords in your video titles, descriptions, and tags that your target audience is searching for.
3. Do Your Keyword Research
Use a keyword research tool like Google’s Keyword Planner to find popular search terms. Look for keywords with a high search volume but low competition. Use these keywords in your video titles, descriptions, and tags.
4. Craft Compelling Video Titles and Thumbnails
Your video title is one of the most important factors in determining whether or not people will click on your video. Make sure your title is clear, concise, and attention-grabbing. Use keywords in your title, but don’t stuff your title with keywords. Your video thumbnail is also important. Create a custom thumbnail image that is visually appealing and makes people want to click.
5. Write Great Video Descriptions
Your video description is another opportunity to use keywords and sell viewers on why they should watch your video. Aim for a video description that is 125-175 words long. Include relevant keywords in the first few sentences of your description, and use the rest of the description to sell viewers on why they should watch your video.
6. Don’t Skimp on Tags
Tags are another way for YouTube to understand what your video is about. Start with your keywords and keyword phrases, then add variations—synonyms that people might also search for. You can also include broader categories in your tags.
7. Create Custom Thumbnails for a Boost in Views
When your potential viewers are scrolling through search results and recommendations, your thumbnail plays a major role in whether or not they’ll click. YouTube even says that 90% of the top-performing videos on the platform use a custom thumbnail.
8. Create Playlists to Keep Viewers Watching
To minimize the chances of a viewer bouncing to another channel after watching one of your pieces of content, organize your videos into playlists.
9. Get More Views by Using Cards and End Screens
In addition to playlists, cards and end screens are some of the few tools that allow creators to bypass the algorithm to directly influence their audience’s choices.
10. Branch Out Beyond Tutorials (Innovate!)
When you’re doing your keyword research (as we covered in tip #3), you’ll likely come across a lot of terms that start with “how to” (this article’s title being a case in point). The reason for this is that a lot of searches are for tutorials.
11. Build Relationships with Your Viewers
When we talk about engagement, we’re simply talking about building relationships with your audience. The ultimate goal, of course, is to follow a realistic, organic, and sustainable process that results in more YouTube views.
12. Partner Up
Crossovers, special guests, mash-ups, covers—audiences love this kind of genre-bending stuff. It’s up to you to find the partner who’s going to make your channel blow up.
13. Promote Your YouTube Videos on All Your Other Social Channels
You’re going to have to rally all your social networks to help you promote your YouTube channel.
14. Ask Viewers to Subscribe to Your Channel
Your subscriber count represents your organic reach on YouTube. The more subscribers your channel has, the more your videos will be seen immediately after they’re published.
15. Enable Embedding
Help your fans share your work by enabling embedding. The more your video is seen by people who don’t know about you, the more views you’ll get (and maybe even pick up a few subscribers along the way).
16. Increase Watch Time
To YouTube, a view is any video that’s watched for more than 30 seconds. However, it’s in your best interest to keep your viewers around for longer than that.
17. Add Transcripts to Your Videos
Adding subtitles helps hearing-impaired subscribers follow along, and it also makes your content more accessible to the 85% of people who watch videos without sound.
18. Post Your Video at the Right Time
Publishing your video when the majority of your subscribers are online ensures that they’ll get the notification right away.
19. Master Your Analytics
Your YouTube channel analytics are a goldmine of information about how your audience behaves.
FAQs About YouTube Views
Can the YouTube algorithm detect fake views?
Yes, YouTube’s algorithm is designed to ignore views that look like they might be automated. It only wants to count the number of times a human being has intentionally watched your video.
How much is a YouTube view worth?
The answer to this question is likely to make some people cringe. As with most things financial on social media, “it depends.” As a YouTube creator, how much money you make per view depends on a number of factors, including the total number of views your video gets, the number of clicks on ads that run during your video, and the length of your video.
How to Get More Views on YouTube Shorts?
In 2022, YouTube launched its own format of short videos filmed with a phone to compete with TikTok: YouTube Shorts. These are vertical videos of 15 to 60 seconds created with a smartphone and uploaded directly via the YouTube app.
Conclusion
Getting more views on YouTube takes time and effort, but it’s definitely possible. By following the tips in this article, you can increase your YouTube views and grow your channel.
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