Key Takeaways
- AI marketing tools can help businesses create content, generate social media captions, turn blog posts into videos, suggest advertising strategies, and more, helping small teams and solopreneurs compete with larger organizations.
- AI-powered software like Hootsuite’s OwlyWriter can generate social media captions, identify and repurpose top-performing posts, and suggest relevant hashtags, saving time and improving content quality.
- AI tools such as ChatGPT, Dall-E, Copy.ai, JasperAI, and Canva offer a range of content creation capabilities, from generating text and images to designing graphics and translating content, helping marketers create engaging and visually appealing content.
Artificial Intelligence (AI) has advanced at an astounding pace in recent years. While some fear that robots will take over our jobs, we believe that AI can help us do our jobs *better* — especially when it comes to AI marketing tools.
For small teams or solopreneurs looking to expand their reach and analytics capabilities, AI marketing tools can make a world of difference. With the right software, even businesses with minimal resources can compete with the big guys.
AI marketing software can help you create content, generate SEO-friendly social media captions, turn a blog post into a video, suggest an advertising strategy, and *so* much more. Just imagine what your marketing team could accomplish with a little (digital) help.
Ready to elevate your social media marketing with a little help from AI? Read on for our list of the best AI marketing tools for 2024.
Bonus: *Get the free social media strategy template* *that will help you plan your strategy quickly and easily. Use this template to track your results and present your plan to your boss, teammates, and clients.*
The 25 Best AI Marketing Tools for 2024
Before we dive into our list of the best AI marketing tools for 2024, a quick note: The “best” software for you will depend entirely on your social media goals.
So, before you jump into the automation world and start using every tool discussed here, consider which parts of your current process could use some scaling or streamlining.
1. Hootsuite
Managing social media = 25 jobs. Creating content, posting across multiple networks, learning about your audience, providing customer support, reporting your wins to your boss… it’s a lot.
Hootsuite can help you do all of that (and more) from a single, user-friendly dashboard that works with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.
With Hootsuite, you get:
- A user-friendly social media scheduler
- Personalized recommendations for the best times to post
- Intuitive analytics for all your social media accounts
- An inbox for DMs and comments from every network
- Industry benchmarks and competitor analysis
- Easy-to-use social media monitoring tools
- Integrations with all your other tools, including Canva, HubSpot, Shopify, Mailchimp, Microsoft Dynamics, and 200+ more
Oh, and Hootsuite doubles as an AI marketing tool.
OwlyWriter AI
OwlyWriter is built on the groundbreaking language model from ChatGPT, but it also includes all of our winning content formulas developed over 14+ years of research.
OwlyWriter can:
- Write a new social media caption in a specific tone of voice
- Write a post based on a link (like a blog post or product page)
- Generate post ideas based on a keyword or topic (and then you write the post, expanding on the idea you like best)
- Identify and repurpose your best-performing posts
- Generate relevant captions for upcoming holidays
OwlyWriter AI is free to try.
If you write your own captions but could use a little help generating relevant hashtags, Hootsuite’s **AI hashtag suggestion tool** is a lifesaver.
We all know hashtags are *kind of* a secret weapon when it comes to increasing reach. But coming up with the right hashtags on your own isn’t always easy.
Hootsuite’s AI suggestion tool is built right into the compose window, so you can easily generate intelligent hashtags as you write and schedule your content. Our AI technology analyzes both your caption and any images you’ve uploaded to suggest the most relevant hashtags.
If you handle customer service on social media, Hootsuite Inbox also has some powerful AI features. Hootsuite Inbox seamlessly bridges the gap between social media engagement and customer service—all your social media messages can be managed in one place.
Inbox collects all your DMs for easy handling, plus it offers features like:
- Automated message routing
- Autoreplies and saved replies
- Automated customer satisfaction surveys
- AI-powered chatbot features
Price: Starting at $99 USD/month (Professional plan)
Best for: Social media managers, digital marketing specialists, small to large businesses, content creators
2. Free AI Tools from Hootsuite
Not into subscriptions? No problem. Hootsuite also offers free AI content creation tools that you can start using right away:
- Caption Generator. Curious about OwlyWriter AI or other AI writing tools? Try caption generation for free. This generator isn’t quite as sophisticated as OwlyWriter. But unlike ChatGPT, it’s optimized for social media and will generate your caption for your chosen platform in one of five languages. Nice.
- Username Idea Generator. Identity crisis? No problem! Hootsuite’s username generator can help you reinvent yourself in seconds.
- About Me/Bio Writer. We get it—it’s a little awkward to write about yourself. Let Hootsuite automatically summarize your life story in a compelling way.
- AI Hashtag Generator. Stumped on how to tag your latest Insta post for maximum visibility? Our hashtag tool has you covered. (And if you’d also like suggestions based on an image or video, sign up for Hootsuite to get the full multimedia experience.)
Price: Free!
Best for: Content creators, small teams, businesses new to social media
AI Content Marketing Tools
3. ChatGPT
Need we even introduce ChatGPT? It’s become synonymous with “AI content creation.”
ChatGPT is a natural language processing (NLP) chatbot that can understand and generate text that sounds like it was written by a real human, such as blog posts, social media posts, and more.
Price: Free! ChatGPT Plus subscription costs $20 USD/month and offers faster response times and early access to new features.
Best for: Developers, businesses with AI integration needs, content creators, customer service teams
4. Dall-E by OpenAI
Dall-E is the visual counterpart to ChatGPT, an AI-powered graphic design solution. Prompt it with a text description of your visual concept, and Dall-E brings it to life.
Dall-E is *great* for creating original images for blog posts or social media, prototyping designs, or developing web graphics.
However, Dall-E isn’t the best solution for creating brand elements like logos or packaging designs. After all, brand identity is about more than just aesthetics.
Price: Dall-E charges per image. Prices range from $0.016 per image to $0.040 depending on the scale and resolution.
Best for: Graphic designers, artists, creatives, marketers
5. Copy.ai
Copy.ai streamlines the copywriting process by generating near-finished drafts that require minimal human editing.
Simply input a topic and a creative direction, and you’ll get ad copy, articles, social media posts, or sales emails in seconds. Try this AI marketing tool if you need to create large volumes of text content quickly.
Price: Basic plan is free, Pro plans start at $36/month.
Best for: Content writers, copywriters, marketers, small business owners
6. JasperAI
A key competitor to ChatGPT, JasperAI’s unique feature is its ability to take tone of voice into account. This makes it a great tool for creating on-brand articles, social media posts, and scripts that consistently reflect your voice.
JasperAI also allows you to translate text into 30 languages and integrates with a variety of applications.
Try JasperAI to generate content ideas and outlines, or to translate content for global audiences. (But leave the big storytelling to the human experts.)
Price: Starting at $39/month
Best for: Solo content creators, collaborative marketing teams
7. Canva
Building a brand from scratch? Hire a professional graphic designer. But if you’re looking to repurpose existing content and maintain visual consistency with a library of graphic templates, Canva is a great tool to have in your toolbox.
Canva isn’t just for social media graphics—you can also use it to design documents, presentations, and more.
And with the introduction of Magic Design, Canva leverages AI-powered content creation to generate matching templates based on uploaded media. This makes it efficient to repurpose content across different platforms.
Price: Basic account is free. Access to premium content and new tools (like Magic Design) starts at $18.99/month.
Best for: Designers, small business owners, social media managers, students
8. Midjourney
Similar to Dall-E, Midjourney creates AI-generated images based on prompts. It works like a Discord bot: it’s super user-friendly, and you can fire up this AI art from anywhere—even your phone.
While anyone can learn to prompt Midjourney, it takes a bit of practice to get the results you want—check out our guide to AI art prompts.
Advanced Midjourney options include specifying features like transparent background, aspect ratio, and art style.
Price: Starting at $10/month
Best for: Advanced AI image users, graphic designers
9. Synthesia
Synthesia takes video production up a notch, even if you’re the world’s most camera-shy marketer. It uses AI avatars to quickly turn video scripts into finished videos.
The platform offers industry-specific templates that make scriptwriting a breeze. Plus, users can review and edit the video before publishing—all within the software.
Use it to create quick how-to videos at scale or generate clips for Reels and TikTok.
Price: Starting at $22/month
Best for: Video producers, marketers
10. Murf
Murf specializes in creating realistic, human-sounding voices to read scripts. The platform’s AI voices are created from real humans, and you can use it to produce studio-quality audio in 20 languages.
You can even clone your own voice to create authenticity and save time. It’s a great tool for recording voiceovers for social media videos, podcasts, or brand presentations (although, as with many AI tools, it’s not the best choice for long-term branding).
Price: Free plan available. Advanced tools starting at $19/month.
Best for: Teams with multimedia production needs
11. Podcastle
Interested in video or audio podcasting? Podcastle might be the one for you. This AI-powered podcast recording and editing app lets you record video and audio streams, including virtual interviews with up to 10 participants.
Podcastle’s AI-powered editing feature automates tasks like removing silence, suggesting clip trims, and noise reduction while keeping volume levels consistent.
In other words, it’s a great option if you’re starting a new podcast and need easy-to-use audio and video editing tools (and a cool voice cloning feature). If you’re more experienced with podcasting, however, you might find this program too basic for your needs.
Price: Basic plan is free, advanced features starting at $12.99/month.
Best for: Podcast beginners
12. QuillBot
QuillBot stands out because it helps you creatively reword existing content. QuillBot can not only change simple synonyms, but it can also simplify or expand content to make it shorter or more detailed.
Plus, it offers unique add-ons, including an AI research tool for web searches, a citation generator, and a sentence completer for “co-writing.”
Use QuillBot to repurpose content or create multiple versions of the same article.
Price: Some features are available for free. Plans to unlock all tools start at $8.33/month.
Best for: Social media managers looking to reword existing content
13. Magic Studio
Looking to elevate your product photos? Magic Studio is your new go-to. This AI tool is designed for brands looking to boost their visual presence.
Magic Studio helps you place your best-sellers in sleek backgrounds, remove unwanted objects, and generate photos based on text prompts. It’s also a great tool for creating stylish profile pictures.
Price: Some features are available for free. Pro plans start at $7.49/month.
Best for: Ecommerce brands
14. DeepBrain AI Studios
DeepBrain AI Studios offers a user-friendly platform for creating AI videos, seamlessly converting text to video. (It’s a little uncanny, to be honest.)
Thanks to customizable photorealistic AI avatars, the intuitive tool also makes it possible for even beginners to create high-quality videos without actors, film crews, or expensive equipment.
Price: Starting at $29/month
Best for: Video producers, brands with YouTube channels
15. Acrolinx
Acrolinx does more than just create content for blog posts. It acts as a brand guardian, ensuring that content is on-brand. Define your style, tone, grammar, and specific language, and Acrolinx helps you create content that never strays from your brand vision.
The AI video generator converts text to video, and photorealistic AI avatars can be tailored to your brand.
Price: Contact sales
Best for: Enterprise brands, marketing professionals
AI SEO Tools
16. Keyword Insights
Keyword Insights is a robust SEO tool with an advanced AI writing assistant specifically tailored to modern content creators.
The integrated platform seamlessly combines content research, writing, and search optimization. The writing assistant in Keyword Insights offers AI functionality while promoting human-AI collaboration.
Price: Access to some SEO tools is free. Basic plan starts at $58/month.
Best for: SEO professionals, content marketers
17. Surfer SEO
Surfer SEO is a tool for improving the content quality of web pages to rank higher in search engine results pages (SERPs).
It meticulously analyzes SERPs for relevant keywords and compares your content against insights from top-ranking pages. Surfer SEO evaluates keywords and various ranking metrics, and provides valuable suggestions for optimizing your content for SEO. It also offers an outline generator and keyword research tools so you can create SEO-friendly content from the get-go.
Price: Starting at $96.39/month
Best for: Agencies, brands looking to scale
18. GrowthBar
GrowthBar leverages GPT-3 AI technology to automate content creation and offers suggestions for keywords, accurate word count, links, images, and more.
This tool stands out with comprehensive backlinking strategies and content outline generation for blog posts. Bonus: GrowthBar offers a Chrome extension for added convenience.
Price: Starting at $36/month
Best for: Content marketers, bloggers
19. Frase.io
Frase.io is a handy tool for creating SEO-optimized content efficiently.
Simply enter a topic, and Frase automatically compares and extracts data from top-ranking websites using the same keyword. The AI-powered marketing tool then generates an SEO-friendly outline you can use to create content that’s more likely to rank in SERPs.
Price: Starting at $15/month
Best for: Editors, content strategists, SEO experts
AI Advertising Tools
20. Albert.ai
Albert positions itself as your “self-learning digital marketing strategist,” and touts features that help it process and analyze audience insights and tactical data at scale.
Albert is capable of optimizing and building budgets. But the tool is also meant to help with strategy and structure so you can get more reach for less money.
Price: Request a custom quote
Best for: Digital marketers
21. Skai
If you’re in marketing in 2024, chances are you’re juggling multiple channels and platforms. Skai is all about optimizing for an omnichannel strategy.
The tool uses AI-powered technology to collect and classify unstructured data points to gain insights about your specific market. Skai’s Creative Intelligence AI even reviews your ad creatives to offer feedback and tactics.
Price: Contact sales
Best for: Omnichannel advertisers
22. Wordstream
Wordstream is another AI-powered program that helps you improve your advertising efforts. It uses machine learning (ML) to optimize ad campaigns across a variety of social networks.
Wordstream’s key features include ML-driven ad performance, cross-channel PPC ad reviews, and comprehensive campaign analytics. The software is helpful whether you’re looking to optimize existing social media ads or build a new campaign from scratch.
Price: Contact sales
Best for: Small businesses, agencies
AI Market Research Tools
23. Brandwatch
Brandwatch stands out for its vast reservoir of customer intelligence specifically designed for scalable data analysis.
The AI capabilities generate valuable insights, statistics, and aggregated data. This streamlined approach allows users to spend less time deciphering data and more time actioning key findings.
One notable feature: it can integrate with tools like ChatGPT, making it easier to create natural language summaries of data sets.
Hootsuite users can take advantage of Hootsuite Insights powered by Brandwatch directly within the app and integrate Brandwatch’s search capabilities to gain a strategic edge over the competition.
Price: Available with Hootsuite Enterprise (request a demo now!)
Best for: Digital strategists, brand managers
24. Brand 24
This social media monitoring AI tool allows brands to stay on top of positive and negative feedback in real time.
Brand 24 conducts a comprehensive analysis of online conversations about your brand, products, and competitors, so you can stay on top of your reputation.
Beyond reputation management, Brand24 helps evaluate ongoing marketing campaigns and address emerging issues before they escalate.
Price: Starting at $99/month
Best for: Brand managers, social media managers
25. Optimove
Optimove is a comprehensive customer data platform that provides a unified view of customer behavior and insights.
Optimove features campaign performance evaluation, hyper-segmentation, A/B testing, and multi-channel tracking. The tool can provide valuable insights to help make decisions about optimizing campaigns and customer experience management in marketing emails.
Price: Depends on the number of customers; request a quote
Best for: Customer relationship management professionals
Save time and manage your social media presence with Hootsuite. Create and publish posts, discover relevant conversations, engage with your audience, measure results, and more — all from one dashboard. Try it free today.
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