Key Takeaways
- Replace generic “just checking in” emails with trigger-based emails that align with the prospect’s business journey, increasing relevance and engagement.
- Turn lost deals into opportunities by proactively reaching out to understand the competitor’s performance and explore future collaboration, demonstrating commitment and understanding.
- Craft compelling sales emails by incorporating storytelling techniques, highlighting common challenges faced by prospects and showcasing the transformative impact of your solution, creating emotional connections and capturing attention.
In the vast expanse of sales, sending emails that begin with “Just checking in” is like throwing a pebble into an ocean—it creates a tiny ripple that quickly disappears without leaving a trace. If you want to make waves and reel in prospects, it’s time to ditch this uninspired approach and embrace alternatives that pack a punch.
Unveiling the Power of Trigger-Based Emails
Timing is everything in sales. Instead of sending generic emails, align your follow-ups with specific trigger events that resonate with the prospect’s business journey. For instance, if they’ve recently landed a promotion, send a heartfelt congratulations and offer support for their new role. Or, if their company has announced a funding round, express your admiration and highlight how your solution can contribute to their continued success.
Conquering the Lost Deal Dilemma
Losing a deal doesn’t have to be the end of the road. Use it as an opportunity to demonstrate your unwavering commitment and understanding. Reach out a month after they’ve implemented a competitor’s product and inquire about their experience. Or, if their contract is nearing its end, offer a timely reminder of your value proposition and explore if they’re open to revisiting the conversation.
Exceptions to the Rule: When ‘Just Checking In’ Shines
While we advocate for value-packed emails, there are a few exceptions where “just checking in” can serve a purpose. If you’ve made a specific commitment or missed an appointment, a brief follow-up to acknowledge the oversight and reiterate your commitment is appropriate. Additionally, if you’re reaching out to a prospect who has explicitly requested no further communication, a simple “just checking in” email can serve as a gentle reminder without crossing any boundaries.
Bonus: The Art of Storytelling in Sales Emails
In a world saturated with sales messages, storytelling can cut through the noise and make your emails stand out. Craft a compelling narrative that highlights a common challenge faced by your prospects and how your solution provides an elegant solution. Share customer testimonials that paint a vivid picture of the transformative impact of your product or service. By weaving storytelling into your emails, you’ll create a connection that resonates on an emotional level and increases your chances of capturing the reader’s attention.
Remember, the key to successful follow-up emails lies in providing value, building relationships, and leaving a lasting impression. By embracing these alternatives and injecting a touch of storytelling magic, you’ll elevate your sales game to new heights and turn “just checking in” into a powerful tool for driving success.
Frequently Asked Questions:
What’s the biggest mistake to avoid in follow-up emails?
The biggest mistake is sending generic, value-less emails that fail to provide any actionable insights or resources.
How often should I follow up with prospects?
The frequency of follow-ups depends on the stage of the sales cycle and the prospect’s engagement level. Generally, it’s recommended to follow up every 2-3 weeks.
What should I do if I don’t receive a response after multiple follow-ups?
If you don’t receive a response after several follow-ups, it’s best to respect the prospect’s time and move on. However, you can try reaching out again in a few months to see if they’re interested in re-engaging.
Leave a Reply