Imagine this: you’re a kid on Christmas morning, eyes wide with wonder as you tear into presents. That’s the feeling eCommerce companies want to evoke this holiday season, and they’re using content marketing to do it.
Content marketing isn’t just about blogging anymore. It’s about using every form of media to connect with customers, tell stories, and drive sales. Here are five companies doing it right this holiday season:
1. Coach: The Power of Video
Coach created a festive video featuring their adorable mascot, Rexy, showcasing their holiday collection. The video is fun, engaging, and sure to get shoppers in the holiday spirit. (Source: YouTube)
2. Target: Pinterest for Inspiration
Target has created a dedicated Pinterest feed for holiday gift guides. This is a great way for shoppers to browse ideas and save them for later. (Source: Pinterest)
3. Burberry: An Online Winter Wonderland
Burberry has developed an online gift guide that’s a feast for the eyes. The site features stunning product photography, festive layouts, and even a dedicated section for personalized gifts. (Source: Burberry)
4. Wayfair: The Holiday Decor Destination
Wayfair has launched an online magazine called “Joy” that’s all about holiday decorating. The magazine features articles on everything from choosing the perfect Christmas tree to creating a cozy winter wonderland in your home. (Source: Wayfair)
5. Overstock.com: Countdown to Savings
Overstock.com is using email marketing to create a sense of urgency and promote their holiday deals. They’re sending out emails with countdown timers, showing shoppers how much time they have left to take advantage of special offers. (Source: Overstock.com)
Bonus: Content marketing isn’t just for the big guys. Small businesses can also use it to compete with the big box stores. Here are a few tips:
- Create a holiday-themed blog post series.
- Offer exclusive discounts and promotions to email subscribers.
- Run a social media contest or giveaway.
Content marketing is a powerful tool that can help you reach new customers, drive sales, and build lasting relationships. So what are you waiting for? Start using it to your advantage this holiday season.
Frequently Asked Questions:
What is content marketing?
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Why is content marketing important?
Content marketing is important because it helps you build trust with your audience, establish yourself as a thought leader, and drive traffic to your website.
How can I use content marketing to promote my business?
There are many ways to use content marketing to promote your business, including blogging, social media, email marketing, and video marketing.
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