Key Takeaways
- Identify and address barriers to employee sharing, such as social media inactivity, lack of awareness, time constraints, uncertain benefits, and lack of incentives.
- Provide training and support to encourage employee advocacy and demonstrate the benefits of sharing company content.
- Offer incentives and recognition to motivate employees to share blog posts and build their personal brands.
We all know the feeling: you’ve spent hours crafting the perfect blog post, only to see it fall flat on social media. You’ve promoted it on every channel, but it’s barely getting any traction. What gives?
The truth is, your employees may not be sharing your blog posts for a number of reasons. But don’t worry, we’re here to help. In this article, we’ll explore the top five reasons why your employees aren’t sharing your blog posts and provide actionable tips on how to fix it.
1. Inactivity on Social Media
One of the biggest reasons why employees don’t share blog posts is because they’re not active on social media. According to a recent study by Buffer, only 57% of employees are active on social media for work purposes. This means that a large percentage of your employees simply aren’t seeing your blog posts in their feeds.
To fix this, you need to encourage your employees to use social media for professional networking and industry updates. You can do this by providing social media training programs, creating a company group on social media or Slack to share new content, and reaching out to specific employees who might be interested in particular posts.
2. Lack of Awareness
Another reason why employees may not be sharing your blog posts is because they’re simply not aware of them. This could be because they’re not reading company emails or regularly checking the company blog.
To fix this, you need to keep your employees informed about new blog posts. You can do this by sending weekly content calendars, creating a company group on social media or Slack to share new content, and reaching out to specific employees who might be interested in particular posts.
3. Time Constraints
Employees may also not be sharing your blog posts because they simply don’t have the time. They’re busy with their day-to-day work and don’t have time to read and share your blog posts.
To fix this, you need to make it easy for your employees to share your blog posts. You can do this by providing social media posts with links and images, reducing the effort required for sharing. You can also summarize the content and its benefits in a few sentences to address concerns about sharing unread content.
4. Uncertain Benefits
Employees may also not be sharing your blog posts because they’re not sure what the benefits are. They may not understand how sharing your content will help the company or themselves.
To fix this, you need to conduct social media training to demonstrate the impact of sharing on content visibility, lead generation, and career growth. You can also share success stories and metrics to showcase the positive outcomes of employee advocacy.
5. Lack of Incentives
Finally, employees may not be sharing your blog posts because they don’t have any personal incentives to do so. They may not see any benefit to themselves for sharing your content.
To fix this, you need to offer incentives for employees to share your content. You can do this by following employees on company social media accounts, recognizing their contributions in meetings, or organizing contests with prizes for sharing. You can also highlight how sharing content can help build their personal brand and advance their careers.
Bonus: In addition to the tips above, here are a few more things you can do to encourage your employees to share your blog posts:
- Lead by example. Share content from your team and encourage management to do the same.
- Measure the impact of employee sharing. Track metrics like shares, clicks, and leads generated to see how your employees are contributing to your content marketing efforts.
- Continuously motivate and appreciate employees for their support. Let your employees know that you appreciate their help in sharing your content.
By following these tips, you can encourage your employees to share your blog posts and help you reach a wider audience.
Frequently Asked Questions:
1. Why is it important for employees to share blog posts?
There are many benefits to employee sharing, including increased content visibility, lead generation, and career growth. When employees share your blog posts, they are essentially acting as brand ambassadors and helping you reach a wider audience.
2. What are some of the challenges of getting employees to share blog posts?
There are a number of challenges to getting employees to share blog posts, including inactivity on social media, lack of awareness, time constraints, uncertain benefits, and lack of incentives. However, by following the tips in this article, you can overcome these challenges and encourage your employees to share your content.
3. How can I measure the impact of employee sharing?
There are a number of ways to measure the impact of employee sharing, including tracking metrics like shares, clicks, and leads generated. You can also use social media analytics tools to see how your employees’ shares are contributing to your content marketing efforts.
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