Imagine you’re stuck in a digital prison, your website held hostage by a designer who’s more interested in aesthetics than functionality. It’s like being trapped in a virtual dungeon, with no way to escape the clutches of your captor. Sound familiar? If so, it might be time to fire your website designer and reclaim your digital freedom.
Website Hostage During Redesign: The Nightmare of Frozen Progress
A website redesign should be an exciting time, but for some, it’s a nightmare. Designers may lock you out of your site during the redesign, preventing you from making essential updates. This can cripple your SEO efforts and lead generation, leaving you feeling like a prisoner in your own digital home. To avoid this, insist on having access to your site during the redesign. Add call-to-action buttons and landing pages for lead capture, ensuring that you don’t miss out on potential customers while your site is under construction.
Constant Website Hostage: Paying Ransom for Minor Changes
Some designers hold your website hostage, demanding payment for even the smallest changes. It’s like paying a ransom to a kidnapper, except the ransom is your hard-earned money. Instead of being held captive by a demanding designer, explore alternative web developers who allow you to make updates easily and timely. Look for developers who offer flexible maintenance plans that fit your budget and give you control over your site.
Lack of Call-to-Action Space: When Aesthetics Trump Lead Generation
Designers can sometimes get so caught up in creating a visually appealing website that they forget about the most important element: lead generation. They may prioritize aesthetics over functionality, leaving you with a website that looks great but doesn’t convert visitors into customers. Insist on allocating space for prominent call-to-action buttons on the homepage and key pages. Your website should be a lead-generating machine, not just a digital work of art.
Images Instead of Text: SEO Suicide for Your Headers
Using images for headers (H1, H2, etc.) is a big no-no in the world of SEO. Search engines can’t read images, so they can’t index your content properly. It’s like trying to communicate with an alien in a language they don’t understand. Instead, ensure that your headers use appropriate HTML tags. This will make your content visible to search engines and help you rank higher in search results.
Prioritization of Color Scheme over Site Structure: The Road to High Bounce Rates
Designers may sacrifice usability for aesthetics, leading to a website that’s more confusing than a maze. Visitors will get lost and frustrated, and your bounce rate will skyrocket. Emphasize the importance of logical organization and ease of navigation. Your website should be easy to use, even for a first-time visitor. Remember, a visually appealing website is great, but it’s useless if no one can figure out how to use it.
Conversion to Flash Site: A Digital Death Trap for Your Website
Flash is a relic of the past, and it has no place in modern web design. Flash websites are not search engine friendly, and they can be difficult to navigate. If your designer insists on converting your site to Flash, it’s time to say goodbye. Prioritize HTML sites for better SEO and user experience. HTML is the language of the web, and it’s essential for creating a website that’s both functional and search engine friendly.
Bonus: Remember, a website is not just a digital brochure; it’s a powerful marketing tool. It should be designed to generate leads, convert visitors into customers, and help you achieve your business goals. If your website is not meeting these objectives, it’s time to fire your designer and find someone who can create a website that works for you.
Conclusion: Firing your website designer can be a daunting task, but it’s essential if you want to take control of your digital presence. By following these tips, you can avoid the common pitfalls of web design and create a website that meets your needs and helps you achieve your business goals.
Frequently Asked Questions:
What are some signs that I need to fire my website designer?
If your website is not meeting your business goals, it may be time to consider firing your designer. Other signs include:
- You’re constantly paying for minor changes.
- Your website is difficult to navigate or use.
- Your website is not search engine friendly.
- Your website is not generating leads or converting visitors into customers.
How do I find a good website designer?
There are a few things to look for when choosing a website designer:
- Experience and portfolio: Look for a designer with experience in creating websites for businesses similar to yours.
- Communication skills: It’s important to find a designer who can communicate effectively and understand your vision for your website.
- Cost: Get quotes from several designers before making a decision. Make sure to factor in the cost of ongoing maintenance and updates.
What are some tips for working with a website designer?
Here are a few tips for working with a website designer:
- Be clear about your goals and objectives.
- Provide feedback throughout the design process.
- Be patient and understanding.
- Pay your invoices on time.
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