Imagine a world where your emails land in the inbox, every single time. No more spam filters, no more unopened messages. It’s a marketer’s dream, and it’s entirely possible with a few simple resolutions.
Resolution 1: Prioritize Engagement Over Volume
It’s not about how many emails you send, but how many people actually open and click them. Focus on creating valuable content that your audience will love, and watch your deliverability soar.
Resolution 2: Banish the Unwanted
Never send emails to people who haven’t explicitly opted in. It’s not worth the risk of getting your emails blocked or marked as spam.
Resolution 3: Cut the Holiday Spam
The holidays are a time for joy, not for inbox overload. Limit your holiday-themed emails to a few special occasions, and give your subscribers a break from the constant bombardment.
Resolution 4: Diversify Your Communication Channels
Email is a great tool, but it’s not the only way to reach your audience. Use other channels, such as social media, to share non-essential communications and save your emails for the really important stuff.
Resolution 5: Clean House Regularly
Your email list is like a garden. It needs regular weeding to remove the inactive subscribers who are weighing it down.
Resolution 6: Get Personal
People are more likely to open and engage with emails that are relevant to them. Segment your list and send targeted emails that speak to their specific interests.
Resolution 7: Double Down on Double Opt-In
Double opt-in is the best way to ensure that your subscribers are actually interested in receiving your emails. It takes a little extra effort, but it’s worth it.
Resolution 8: Never Buy Contacts
Purchased email lists are a recipe for disaster. The contacts are often outdated or invalid, and you’re likely to end up on a blacklist.
Bonus: The Power of Email
Email marketing is still one of the most effective ways to reach your audience. In fact, a recent study found that email has an ROI of $42 for every $1 spent. So if you’re not already using email marketing, now is the time to start.
Frequently Asked Questions:
What’s the best way to improve my open rates?
There’s no one-size-fits-all answer, but some general tips include: writing compelling subject lines, personalizing your emails, and sending emails at the right time.
How often should I send emails?
The frequency of your emails will depend on your audience and your content. However, it’s generally a good idea to start with a weekly or bi-weekly schedule.
What are some common email marketing mistakes?
Some common mistakes include: sending emails to people who haven’t opted in, using spammy subject lines, and sending too many emails.
Leave a Reply