Key Takeaways
- Cross-posting on multiple social media platforms can be ineffective, leading to decreased engagement and missed opportunities for tailored content and insights.
- Instead, focus on creating unique content for each platform, addressing specific audience needs and maximizing results through tailored messaging and tracking.
- Consider repurposing content to expand reach, save time, and gain additional mileage from valuable assets.
Imagine trying to have a meaningful conversation with someone while shouting the same message into seven different megaphones at once. That’s essentially what you’re doing when you cross-post on all your social media channels.
Cross-Posting: The Spammy, Ineffective Way to Market
Cross-posting is the practice of posting the same exact content across multiple social media platforms. It’s a tempting strategy because it saves time and effort, but it’s actually doing more harm than good.
Problem 1: Your Message Gets Lost in the Noise
When you cross-post, you’re bombarding your followers with the same message over and over again. This can lead to them tuning you out or, worse, unsubscribing from your channels. A study by Buffer found that cross-posting can decrease engagement rates by up to 70%.
Problem 2: You’re Not Tailoring Your Content to Each Platform
Each social media platform has its own unique audience, tone, and style. When you cross-post, you’re not taking into account the specific needs of each platform. This can lead to your content looking out of place or irrelevant.
Problem 3: You’re Missing Out on Valuable Insights
When you post the same content on multiple platforms, you’re missing out on the opportunity to track and measure your results for each platform. This makes it difficult to know what’s working and what’s not.
Problem 4: You’re Wasting Your Time
Cross-posting is a waste of time and effort. It’s better to spend your time creating unique content for each platform that is tailored to the specific audience.
What to Do Instead of Cross-Posting
Instead of cross-posting, focus on creating unique content for each social media platform. This means taking into account the platform’s audience, tone, and style. You should also track and measure your results for each platform so that you can see what’s working and what’s not.
Here are some tips for creating unique content for each platform:
- Facebook: Focus on creating engaging and shareable content that is relevant to your audience. Use a mix of text, images, and videos.
- Twitter: Use Twitter to share short, snappy updates and news. Use hashtags to help people find your content.
- Instagram: Use Instagram to share beautiful photos and videos that are visually appealing. Use hashtags to help people find your content.
- LinkedIn: Use LinkedIn to share professional content that is relevant to your industry. Use hashtags to help people find your content.
Bonus: The Power of Repurposing
While you should avoid cross-posting, there’s nothing wrong with repurposing your content. Repurposing is the practice of taking content from one platform and adapting it for another platform. For example, you could take a blog post and turn it into a series of tweets or an infographic.
Repurposing is a great way to get more mileage out of your content and reach a wider audience.
Conclusion
Cross-posting is a lazy and ineffective way to market on social media. Instead, focus on creating unique content for each platform that is tailored to the specific audience. By doing this, you’ll increase your engagement, reach a wider audience, and achieve better results.
Frequently Asked Questions:
What are some of the biggest mistakes people make when cross-posting?
Some of the biggest mistakes people make when cross-posting include:
- Posting the same exact content on all platforms
- Not tailoring their content to each platform
- Not tracking and measuring their results
What are some of the benefits of repurposing content?
Some of the benefits of repurposing content include:
- Getting more mileage out of your content
- Reaching a wider audience
- Saving time and effort
Leave a Reply