Key Takeaways
- Key Takeaway 1: Social media benchmarks provide valuable insights into your performance against competitors, helping you set realistic goals and identify areas for improvement.
- Key Takeaway 2: Hootsuite’s built-in benchmarking tool simplifies the process of comparing your accounts to industry averages, giving you a clear understanding of your position in the market.
- Key Takeaway 3: Continuous learning and adaptation are crucial for social media success. Stay updated with industry trends, experiment with new strategies, and constantly optimize your approach to stay ahead of the curve.
In the ever-evolving landscape of social media, it’s easy to feel lost without a compass. Enter social media benchmarks—your trusty guide to navigate the turbulent waters and reach your destination of digital success.
What are Social Media Benchmarks?
Think of social media benchmarks as the GPS of your social strategy. They’re standards that show you how your performance stacks up against other businesses in your industry. They’re like the “average height” of a given population, giving you a reference point to measure your own growth.
Why are Social Media Benchmarks Important?
Benchmarks are your secret weapon for setting realistic goals. They tell you what’s achievable in your industry, so you don’t set yourself up for disappointment. They also help you identify areas for improvement and keep you on track towards social media domination.
Where to Find Social Media Benchmarks?
Don’t waste hours scouring the internet! Hootsuite Analytics has your back. With their built-in benchmarking tool, you can compare your accounts to industry averages in just a few clicks. It’s like having a personal trainer for your social media strategy.
Social Media Benchmarks by Industry
Every industry has its own unique set of social media benchmarks. Here’s a sneak peek into eight key industries:
Education
Impressions: 5,000-10,000 per post
Audience Growth Rate: 0.5%-1% per month
Engagement Rate: 1%-2%
Posting Frequency: 1-2 posts per day
Entertainment & Media
Impressions: 10,000-20,000 per post
Audience Growth Rate: 1%-2% per month
Engagement Rate: 2%-3%
Posting Frequency: 2-3 posts per day
Financial Services
Impressions: 2,000-5,000 per post
Audience Growth Rate: 0.25%-0.5% per month
Engagement Rate: 0.5%-1%
Posting Frequency: 1-2 posts per week
Food & Beverage
Impressions: 5,000-10,000 per post
Audience Growth Rate: 0.5%-1% per month
Engagement Rate: 1%-2%
Posting Frequency: 2-3 posts per day
Government
Impressions: 2,000-5,000 per post
Audience Growth Rate: 0.25%-0.5% per month
Engagement Rate: 0.5%-1%
Posting Frequency: 1-2 posts per week
Healthcare & Wellness
Impressions: 3,000-6,000 per post
Audience Growth Rate: 0.5%-1% per month
Engagement Rate: 1%-2%
Posting Frequency: 2-3 posts per week
Real Estate
Impressions: 5,000-10,000 per post
Audience Growth Rate: 0.5%-1% per month
Engagement Rate: 1%-2%
Posting Frequency: 2-3 posts per day
Retail
Impressions: 10,000-20,000 per post
Audience Growth Rate: 1%-2% per month
Engagement Rate: 2%-3%
Posting Frequency: 2-3 posts per day
Benefits of Using Social Media Benchmarks
Social media benchmarks are your secret weapon for:
- Understanding your position against competitors
- Setting realistic goals and tracking progress
- Identifying industry leaders and their winning strategies
- Spotting opportunities for growth and improvement
Bonus: “The key to social media success lies in continuous learning and adaptation. Stay updated with industry trends, experiment with new strategies, and never stop refining your approach. Remember, the social media landscape is constantly evolving, so embrace the adventure and enjoy the ride!”
With Hootsuite, you can conquer the social media world. Schedule posts, track results, and generate insightful reports—all from a single dashboard. It’s your all-in-one solution for social media mastery.
Frequently Asked Questions:
What is a good engagement rate on social media?
It depends on the industry and platform. Check out the benchmarks above for specific numbers.
How are social media benchmarks measured?
They’re derived from anonymized data collected from social accounts connected to Hootsuite, grouped by industry and social network.
What are the main types of benchmarks?
Internal, external, performance, and best-practice benchmarks. This article focuses on external and performance benchmarks.
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