Key Takeaways
- YouTube Shorts are a powerful tool for capturing viewers’ attention, growing your audience, and even earning money.
- Shorts are easy to create and upload using the YouTube app, and they can be up to 60 seconds long.
- To create successful YouTube Shorts, follow best practices such as getting straight to the point, keeping it snappy, and adding value to viewers.
In the fast-paced world of social media, where attention spans are shorter than ever, YouTube Shorts have emerged as a powerful tool for capturing viewers’ hearts and minds. With over 6.5 billion daily views globally, Shorts are an unmissable opportunity to grow your audience, showcase your creativity, and even earn some cash.
What Are YouTube Shorts?
YouTube Shorts are short-form, vertical videos that are created using a smartphone and uploaded directly to YouTube from the YouTube app. These videos can be up to 60 seconds long and can be a continuous video or a combination of shorter clips. Shorts are designed to be engaging, entertaining, and easy to consume on the go.
Why Try YouTube Shorts?
There are countless reasons why you should consider incorporating YouTube Shorts into your content strategy. Here are just a few:
- Massive reach: With billions of daily views, Shorts offer unparalleled reach for your content.
- New way to express yourself: Shorts allow you to showcase your creativity in a unique and engaging way, even if you don’t have a lot of time or resources.
- Convert viewers into subscribers: Shorts can be a great way to introduce new viewers to your channel and encourage them to subscribe for more.
How Long Are YouTube Shorts?
YouTube Shorts can be up to 60 seconds long. However, you can also create shorter Shorts that are just 15 seconds long. Shorts using music from the YouTube catalog are limited to 15 seconds.
How to Make and Upload YouTube Shorts
Making and uploading YouTube Shorts is easy. Here’s a step-by-step guide:
- Download the YouTube app.
- Start creating your YouTube Short:
- Tap the (+) icon on the bottom of the app homepage.
- Tap Create a Short.
- Hold the red record button or tap it to start recording.
- To record a full 60-second video, tap the number 15 above the record button.
- Browse the toolbar on the right of the screen to add special effects and elements.
- Edit and upload your Short:
- Once you’ve finished recording, tap the checkmark to save your Short.
- Finalize your Short by adding a music track, text, and filters.
- Tap Next in the top right-hand corner.
- Add the details of your Short and select whether you want the video to be public, unlisted, or private.
- Tap Upload Short to publish your video.
How to Monetize YouTube Shorts
Starting in early 2023, Shorts creators will be able to qualify for the YouTube Partner Program. To be eligible, Shorts creators will need at least 10 million views over the previous 90 days. Creators will earn 45% of ad revenue from their videos.
YouTube Shorts: Best Practices
To create successful YouTube Shorts, follow these best practices:
- Get straight to it: Don’t waste time with intros or long explanations. Start your Short with something engaging that will grab viewers’ attention.
- Keep it snappy: Shorts are meant to be short and sweet. Aim for videos that are around 15-30 seconds long.
- Think about replays: Many viewers will watch your Short multiple times. Make sure it’s something that they’ll want to watch again and again.
- Add value: Your Shorts should provide value to viewers. Whether it’s entertainment, education, or inspiration, make sure your videos are worth their time.
- What’s your hook? What’s the one thing that will make viewers stop scrolling and watch your Short? Find your hook and make it irresistible.
- Get the vibe right: The music, visuals, and editing style of your Short should all work together to create a cohesive and engaging experience.
7 Ways to Use YouTube Shorts
Here are 7 ways you can use YouTube Shorts to grow your channel and engage with your audience:
- Promote your regular channel: Use Shorts to give viewers a sneak peek of your longer videos or to promote upcoming content.
- Showcase less polished video: Shorts are a great place to share behind-the-scenes footage, bloopers, or other less polished content that wouldn’t fit in a regular video.
- Tease your audience: Use Shorts to give viewers a taste of what’s to come in your next video or blog post.
- Create engagement on the fly: Shorts are a great way to respond to viewer comments, answer questions, or start a conversation.
- Jump on trends: Keep up with the latest trends on YouTube and create Shorts that are relevant to your audience.
- Level up your user-generated content: Encourage your viewers to create and share their own Shorts using your branded hashtag or theme.
- Save money: Shorts are a cost-effective way to create engaging content for your channel.
Bonus: YouTube Shorts are still in their early stages, but they have the potential to become a major force in the world of online video. As more and more creators discover the power of Shorts, we can expect to see even more innovative and engaging content being created. So, if you’re not already using YouTube Shorts, now is the time to start.
Conclusion: YouTube Shorts are a powerful tool for capturing viewers’ attention, growing your audience, and even earning some cash. By following the tips and best practices outlined in this guide, you can create successful YouTube Shorts that will help you achieve your goals.
Frequently Asked Questions:
What are the dimensions of YouTube Shorts?
YouTube Shorts are vertical videos with a 9:16 aspect ratio. The recommended resolution is 1080×1920 pixels.
Can I use copyrighted music in my YouTube Shorts?
Yes, you can use copyrighted music in your YouTube Shorts, but you may be limited to 15 seconds of the song. If you use more than 15 seconds of copyrighted music, your Short may be muted or removed.
How do I promote my YouTube Shorts?
There are a few ways to promote your YouTube Shorts. You can share them on social media, embed them in your blog posts, or run ads for them on YouTube. You can also encourage your viewers to share your Shorts with their friends and family.
Leave a Reply