Key Takeaways
- Create targeted LinkedIn Showcase Pages to highlight specific aspects of your brand and engage with specific audiences.
- Use Showcase Pages to showcase initiatives, products, or services that align with the interests of targeted audiences.
- Follow best practices for setting up and managing Showcase Pages, including choosing a clear name, providing detailed information, and posting page-specific content regularly.
Imagine being able to highlight a specific aspect of your brand, give LinkedIn members a new way to follow your company, and target specific audiences with tailored content. That’s exactly what LinkedIn Showcase Pages offer. In this comprehensive guide, we’ll dive into everything you need to know about creating and managing LinkedIn Showcase Pages that will elevate your brand’s presence.
Setting Up Your LinkedIn Showcase Page: A Step-by-Step Guide
To set up a LinkedIn Showcase Page, you’ll need a LinkedIn business page. Once you have one, follow these steps:
- Sign in to your Page admin center.
- Select “Create Showcase Page”.
- Add your page name and LinkedIn public URL.
- Upload your logo and add a tagline.
- Add buttons to your page header.
- Fill in your page overview (description, website, phone number, etc.).
- Add location details.
- Choose hashtags and groups.
- Upload a hero image (1536 x 768px recommended).
7 Tips for Creating Showcase Pages That Stand Out
Now that you know how to set up a Showcase Page, let’s explore some tips to make it shine:
1. Pick an Unambiguous Name
Be specific and clear about the page’s purpose. For smaller companies, consider including your company name upfront.
2. Tell People What Your Page Is For
Use a tagline to describe the page’s purpose and content.
3. Fill in All Information
Complete all fields to increase page views and provide valuable information to your audience.
4. Choose a Strong Hero Image
Use a vibrant, high-resolution image (1536 x 768px). Use this space to deliver a strong brand message.
5. Post Page-Specific Content Regularly
Create a content strategy for your page. Post regularly (weekly recommended) and keep caption copy to 150 words or less.
6. Drive Engagement with Video
Video content is highly effective on LinkedIn. Use LinkedIn native video for better performance. If video is not feasible, include an image with every post.
7. Build a Community
Connect like-minded people through your page. Foster conversation with engaging posts and monitor LinkedIn Analytics to adjust your strategy.
Manage Your LinkedIn Presence with Hootsuite
Take your LinkedIn management to the next level with Hootsuite. You can:
- Schedule and share content, including video.
- Engage with your network.
Bonus: LinkedIn Showcase Pages are a powerful tool for expanding your brand’s reach and engaging with targeted audiences. Remember, consistency and valuable content are key to building a successful Showcase Page. Use the tips and strategies outlined in this guide to create a page that drives results and showcases your brand’s unique strengths.
Conclusion: With LinkedIn Showcase Pages, you can create a tailored brand experience that resonates with specific audiences. By following the tips and best practices outlined in this guide, you can create Showcase Pages that effectively promote your initiatives, products, or services, and build a strong brand presence on LinkedIn.
Frequently Asked Questions:
What is the difference between a LinkedIn Showcase Page and a Company Page?
A Showcase Page is a targeted extension of your main Company Page. It allows you to highlight specific aspects of your brand, while your Company Page represents your overall business.
How many Showcase Pages can I create?
You can create up to 10 Showcase Pages per Company Page.
Can I use the same content on my Showcase Page and Company Page?
It’s best to create unique content for each page to provide tailored and relevant information to your audiences.
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