Key Takeaways
- Avoid common pitfalls like not having a Creator or Business account, not being an Admin on a linked Facebook page, or having rejected ads.
- Ensure your account is at least 30 days old, not restricted, and free of copyright issues.
- Check video resolution, avoid GIFs, and remove tappable elements when boosting Reels. Bonus: Engage with followers, post quality content, and use hashtags for a successful Instagram strategy.
Imagine this: you’ve crafted the perfect Instagram post or Reel, ready to unleash it upon the world and watch the engagement soar. But alas, when you try to boost it, Instagram throws a spanner in the works and says “Nope, not happening!” Frustrating, right? Well, fear not, fellow social media enthusiasts! In this comprehensive guide, we’ll delve into the top 10 reasons why your Instagram boost might be failing and provide foolproof solutions to get it back on track.
Professional Account Requirement
First things first, Instagram requires you to have a Creator or Business account to boost posts or Reels. It’s a simple and free switch from a personal account, so if you haven’t done it yet, head over to your account settings and make the change.
Admin Access to Facebook Page
If you’ve linked your Instagram account to a Facebook Business Page, you’ll need to be an Admin of that page to boost posts. Ask the current Admin to grant you Admin status, or log into Facebook and follow the steps to give yourself Admin permissions.
Rejected Ad
If your ad or promoted post has been rejected, Meta will send you an email explaining the reason. Check your inbox for this email and follow the instructions provided to correct the issue and republish your content. If you believe the rejection was a mistake, you can request a manual review.
30-Day Account Existence Requirement
To prevent spamming and malicious activities, Instagram restricts boosting for accounts that are less than 30 days old. You’ll need to wait until your account has reached the 30-day minimum before you can start boosting.
Restricted Account
If your account has been restricted due to violations of Community Standards, Advertising Standards, Commerce Policies, compromised/hacked suspicions, or failure to meet two-factor authentication requirements, you’ll need to resolve the restriction before you can boost posts or Reels. Visit Meta’s Account Quality page for guidance on resolving restrictions.
Copyright Issues
Instagram doesn’t allow you to boost content that contains copyrighted material. If you’re trying to boost content that you don’t own the rights to, you’ll need to remove the copyrighted material before you can boost it.
Spending Limit Adjustment
If you’ve reached the spending limit set for your account, you won’t be able to boost any more posts or Reels until you adjust your spending limits. To do this, go to the Ads Manager and increase your spending limit.
Incorrect Video Resolution
Instagram Reels have specific resolution requirements: 1080 pixels wide, 1920 pixels tall, and a 9:16 aspect ratio. If your video doesn’t meet these requirements, you won’t be able to boost it. Use video editing software or a free tool like VLC Media Player to convert your video to the correct resolution.
GIFs Not Supported
Instagram doesn’t support boosting GIFs. If you want to boost a GIF, you’ll need to convert it to a supported video format (MP4 or MOV) using video editing software or a free tool like VLC Media Player.
Tappable Elements
When boosting Instagram Reels, you need to remove all tappable elements from your video, such as location stickers, hashtag stickers, @mention stickers, and tappable text. The only tappable elements that are allowed are the polling sticker and swipe-up CTA.
Bonus: Remember, boosting posts and Reels is just one part of a successful Instagram strategy. Engage with your followers, post high-quality content consistently, and use relevant hashtags to maximize your reach and build a loyal community.
There you have it, folks! By addressing these common issues, you can ensure that your Instagram boosts are working flawlessly and helping you reach your target audience. Happy boosting!
Frequently Asked Questions:
Why is my Instagram post not getting any likes?
There could be several reasons: low-quality content, irrelevant hashtags, lack of engagement with followers, or your account might be shadowbanned.
How can I increase my Instagram followers?
Post consistently, use relevant hashtags, engage with your followers, run contests and giveaways, and collaborate with other accounts in your niche.
What is the best time to post on Instagram?
The best time to post on Instagram varies depending on your audience and industry. Experiment with different times to find what works best for you.
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