Key Takeaways
- Repurposing Stories as Reels may not yield the desired results in terms of reach.
- Authenticity and personal content resonate better with followers, driving engagement.
- Highlights serve as a valuable compilation tool for showcasing curated content over time, but do not provide Insights.
Imagine this: you’re scrolling through your Instagram feed when suddenly, you come across a Reel that looks awfully familiar. You swear you’ve seen it before, but where? Oh, right! It’s that Story you watched a few days ago. Intrigued, you decide to do a little digging. And lo and behold, you discover that this Reel is nothing more than a repurposed Story. But here’s the kicker: it has more likes, comments, and shares than the original Story. What gives?
The Reels vs. Stories Conundrum
Is it really worth it to turn your Stories into Reels? Or are you better off creating fresh content from scratch? To answer this burning question, we conducted a little experiment of our own. We posted five “fresh” Reels and five Reels that were repurposed from Stories. And guess what? The results were…surprising, to say the least.
The Results: Not So Fast, My Friend
Contrary to our initial hypothesis, the repurposed Reels didn’t perform as well as the original Reels in terms of reach. But here’s the kicker: Reels with personal, authentic content had the biggest impact. So, what does this mean for you? It means that authenticity is the ultimate algorithm hack. You can’t fool your followers with recycled content. They want to see the real you, the raw and unfiltered version.
The Highlights: A Helpful Compilation Tool
Now, let’s talk about Highlights. While we found that publishing Reels from Stories Highlights didn’t provide any distinct benefit, we did discover that Highlights can be a helpful compilation tool. Think of them as a way to gather your best content over a long period of time. That way, you can easily access and share it whenever you need it.
The Conclusion: Stop Looking for Shortcuts
The truth is, there are no shortcuts to Instagram success. The only way to build a loyal following is to create engaging, value-driven content. So, instead of looking for ways to repurpose old content, focus on creating amazing Reels that will capture your audience’s attention. Trust us, they’ll appreciate it.
Bonus: Remember, Instagram is a visual platform. So, make sure your Reels are visually appealing. Use high-quality images and videos, and don’t be afraid to get creative with your editing. And finally, don’t forget to have fun! Reels are a great way to express yourself and connect with your audience. So, let loose and let your creativity shine through.
Frequently Asked Questions:
1. Can I use Highlights to get Insights?
Unfortunately, no. You can only get Insights from Reels.
2. Should I delete my old Stories after I turn them into Reels?
It’s up to you! If you think they’re still valuable, keep them. But if you’re short on space, feel free to delete them.
3. How often should I post Reels?
There’s no hard and fast rule, but we recommend posting at least once a week. The more Reels you post, the more likely you are to reach a wider audience.
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