Key Takeaways
- **Key Takeaway 1:**
* Google+ Local enhances local business credibility with integrated Zagat ratings and reviews, providing valuable information to customers and influencing their decisions.
**Key Takeaway 2:**
* Google+ Local seamlessly integrates with other Google properties, ensuring maximum visibility for businesses across search, maps, and Android devices.
**Key Takeaway 3:**
* Embracing Google+ Local’s social and interactive features allows businesses to connect with customers, build relationships, and drive traffic through engagement and social proof.
In the ever-evolving digital landscape, Google is once again shaking things up with the introduction of Google+ Local, the successor to Google Places. This revamp brings a host of new features and implications for local businesses, and it’s essential to stay informed to stay ahead in the competitive local search game.
Zagat Integration: A Boost for Credibility
One of the most notable changes is the integration of Zagat scores and reviews. Zagat, a well-respected restaurant rating service, has joined forces with Google to provide users with even more comprehensive information about local businesses. Each Google+ Local page now displays Zagat scores on a 0-3 scale for individual categories and an overall score on a 0-30 scale. These ratings add credibility to your business and can significantly influence customers’ decisions.
Seamless Integration: Your Business at Every Touchpoint
Google+ Local isn’t just a standalone platform; it’s seamlessly integrated with other Google properties like Search, Maps, and Mobile. This means that your Zagat ratings and reviews will be visible across all these channels, giving your business maximum exposure. Additionally, users can now search for places or browse categories directly from the new “Local” tab in Google+, leading them straight to your Google+ Local page.
Implications for Local Businesses: Embracing the Change
The transition to Google+ Local has several implications for local businesses. Existing Google Places pages will be migrated to Google+ Local pages, with basic information carried over. Businesses can continue to manage their information through Google Places for Business. AdWords Express ads will redirect to your chosen destination or current listing. To prepare for future integration and leverage social features, businesses are encouraged to create Google+ business pages.
The Road Ahead: Embracing Social and Beyond
Google+ Local is not just a replacement for Google Places; it’s a step towards a more social and interactive local search experience. As Google+ business pages become more integrated with Local pages, businesses will have new opportunities to engage with customers, build relationships, and drive traffic. Embracing these changes will be crucial for local businesses to stay competitive and thrive in the evolving digital landscape.
Bonus: Tips for Success on Google+ Local
To make the most of Google+ Local, consider these tips:
- Encourage customers to leave Zagat reviews to boost your credibility.
- Use high-quality photos and videos to showcase your business and attract customers.
- Engage with customers on Google+ by responding to reviews and posting updates.
- Use Google My Business to manage your listing and track insights.
Frequently Asked Questions:
What are the benefits of Google+ Local for businesses?
Google+ Local provides increased visibility, credibility through Zagat scores, seamless integration across Google properties, and opportunities for social engagement.
How do I migrate my Google Places page to Google+ Local?
Your page will be automatically migrated. You can manage your information through Google Places for Business.
Do I need to create a Google+ business page?
While not mandatory, creating a Google+ business page is recommended for future integration and social features.
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