Key Takeaways
- Align sales and marketing teams to improve communication and collaboration, leading to increased lead generation, improved customer experience, and higher sales conversion rates.
- Leverage HubSpot’s Sales Platform and Marketing Platform to streamline lead management, track buyer stages, and prioritize sales outreach based on lead scoring.
- Break down silos between sales and marketing, align metrics and goals, and find the right technology to support Smarketing efforts to overcome challenges and achieve success.
Imagine your sales and marketing teams working together like a well-oiled machine, seamlessly passing leads back and forth, and closing deals left and right. That’s the power of Smarketing, and HubSpot’s new Sales Platform and Marketing Platform make it easier than ever to achieve.
Develop Personas with Sales
Your sales team knows your customers best. Involve them in creating customer personas to gain a deeper understanding of your target audiences. Use these personas to create tailored views in the CRM, enabling your sales teams to segment leads effectively and focus their efforts on the most promising prospects.
Set Lifecycle Stage to Track Buyer Stages
Define lifecycle stages (e.g., Marketing Qualified Lead, Sales Qualified Lead) with input from your sales team. Use segmentation tools to assign leads to appropriate lifecycle stages. This will allow your sales teams to create custom views to focus on leads at specific stages in the buyer journey, ensuring they’re providing the right message at the right time.
Score Leads to Improve Sales Efficiency
Identify actions that indicate a higher close rate with input from your sales team. Assign point values to these actions and use lead scoring to prioritize sales outreach. Your sales teams can then filter by lead score to focus on the most qualified leads, improving their efficiency and closing more deals.
Toggle Between Marketing and Sales Platforms
HubSpot’s Sales Platform and Marketing Platform share the same DNA, making it easy to toggle between the two. This allows you to monitor both marketing and sales efforts, set team goals and SLAs, and access reports (e.g., Revenue Report) to identify valuable traffic sources and adjust strategies together. This level of collaboration and transparency is essential for Smarketing success.
Bonus: HubSpot’s CRM is free for existing HubSpot customers, making it easy to get started with Smarketing. Remember, aligning sales and marketing can be challenging, but it’s essential for business growth. HubSpot’s academy class, “The Power of Smarketing,” provides further insights into Smarketing practices and can help you take your business to the next level.
Conclusion: By following these steps and leveraging HubSpot’s powerful platforms, you can align your sales and marketing teams, streamline your lead management process, and achieve Smarketing success. So, embrace the power of Smarketing and watch your business soar.
Frequently Asked Questions:
What are the benefits of Smarketing?
Smarketing improves communication and collaboration between sales and marketing, leading to increased lead generation, improved customer experience, and higher sales conversion rates.
How do I get started with Smarketing?
Start by aligning your sales and marketing goals, creating customer personas, and setting up a lead scoring system. HubSpot’s Sales Platform and Marketing Platform can help you streamline the process.
What are some challenges of Smarketing?
Challenges include breaking down silos between sales and marketing, aligning metrics and goals, and finding the right technology to support Smarketing efforts. However, the benefits far outweigh the challenges.
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