Key Takeaways
- Avoid declarative blanket statements that assume specific outcomes without considering the prospect’s individual situation.
- Refrain from making obvious or inane claims that are not supported by evidence or fail to address potential costs.
- Abstain from making false statements that demonstrate a lack of research and knowledge about the prospect or their situation.
Have you ever heard a sales pitch that made you want to scream, “Are you kidding me?” Of course, you have! We all have. Some sales phrases are so insulting that they make us want to run for the hills. In this article, we will explore three of the most common sales phrases that will insult your prospects and damage your chances of closing a deal.
1. Declarative Blanket Statements
These phrases assume a specific outcome without considering the prospect’s individual situation. For example, claiming to “get you to the first page on Google” may be insulting if the prospect is already ranked highly for relevant keywords. Another example is a salesperson telling you that their product is the “best in the market” without providing any evidence to support this claim. This type of statement is not only presumptuous, but it also shows that the salesperson has not taken the time to understand the prospect’s needs.
2. Obvious, Inane Claims
These statements present as common sense or trivial. For example, suggesting that someone would want to make an extra $500 per day is not only insulting but also fails to address the potential costs associated with doing so. Another example is a salesperson telling you that their product is “easy to use” without providing any specific details about how it is easy to use. This type of statement is not only unhelpful, but it also shows that the salesperson is not taking the prospect’s time seriously.
3. False Statements
These statements demonstrate a lack of research and knowledge about the prospect. For example, claiming that a prospect is “losing money on credit card processing” without any evidence is insulting and shows that the salesperson has not taken the time to understand the prospect’s situation. Another example is a salesperson telling you that their product is the “only one that can solve your problem” when there are clearly other products on the market that can do the same thing. This type of statement is not only dishonest, but it also shows that the salesperson is not confident in their product.
Bonus: Remember, the goal of sales is to build relationships and help people solve their problems. By avoiding these insulting sales phrases, you can increase your chances of closing deals and building lasting relationships with your customers.
Conclusion: When it comes to sales, it is important to be respectful of your prospects. Avoid using insulting sales phrases that will damage your chances of closing a deal. Instead, focus on building relationships and helping people solve their problems.
Frequently Asked Questions:
What are some other sales phrases that can insult prospects?
Some other sales phrases that can insult prospects include:
- “You’re making a mistake if you don’t buy this product.”
- “I’m the only one who can help you.”
- “This is the best deal you’re ever going to get.”
How can I avoid insulting my prospects?
Here are a few tips to avoid insulting your prospects:
- Do your research and understand the prospect’s needs.
- Focus on the prospect’s perspective and challenges.
- Avoid making assumptions or statements that could be perceived as insulting.
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