Key Takeaways
- **The best time to cold call in 2023 is Wednesday between 10 a.m. and 12 p.m. or just after lunch between 1 p.m. and 3 p.m.**
- **Using call scripts can increase your close rates by 500%.**
- **Persistence is key in cold calling, with 80% of sales occurring after five or more follow-up calls.**
Imagine you’re a seasoned sales warrior, armed with an arsenal of persuasive words and a relentless spirit. But as you dial the numbers, you realize that timing is everything. The question that haunts every cold caller is, “When is the golden hour to strike?” Well, fear not, intrepid hunter, for this article will unveil the secrets of the best time to cold call in 2023, transforming you into an unstoppable force in the sales arena.
The Prime Time: Wednesday, 10 a.m. – 12 p.m.
After analyzing mountains of data, researchers have crowned Wednesday as the king of cold calling days. People are more receptive to interruptions on this mid-week day, offering you a prime opportunity to engage them in meaningful conversations. And when it comes to the clock, the sweet spot lies between 10 a.m. and 12 p.m. local time. This is when most professionals are settled into their workday, making them more likely to lend you an ear.
The Runner-Up: Just After Lunch
If Wednesday mornings don’t align with your schedule, don’t despair. Just after lunch, typically between 1 p.m. and 3 p.m., is an excellent time to try your luck. People are often less busy and more open to taking a call after satisfying their midday cravings.
The Time to Avoid: Before 10 a.m. and After 4 p.m.
As tempting as it may be to start your cold calling marathon at the crack of dawn, statistics suggest otherwise. Early morning calls, before 10 a.m., often fall on deaf ears as people are still getting their bearings for the day. Similarly, calls made after 4 p.m. are likely to be met with resistance, as people are winding down and preparing to leave the office.
The Power of Persistence: Keep Dialing
Cold calling is not for the faint of heart. It requires persistence and a refusal to take “no” for an answer. Research reveals that 80% of sales occur after five or more follow-up calls. So, don’t give up after the first attempt. Keep dialing, keep following up, and eventually, you will reap the rewards of your dedication.
The Magic of Call Scripts: Increase Your Close Rates
Every successful cold caller has a secret weapon up their sleeve: call scripts. These meticulously crafted scripts act as a roadmap, guiding you through the conversation and increasing your close rates by a staggering 500%. They help you stay on track, deliver your message effectively, and overcome objections with confidence.
Cold Outreach Statistics in 2023: The Numbers Speak
To further equip you with knowledge, let’s delve into some cold outreach statistics for 2023:
- B2B: 61% of B2B companies use cold outreach, with phone calls (73%) and emails (68%) being the most common methods.
- B2C: 52% of B2C companies employ cold outreach, with phone calls (64%) and emails (53%) leading the charge.
- Effectiveness: Phone calls reign supreme as the most effective channel for cold outreach, with 53% of B2B and 43% of B2C companies reporting success.
Bonus: The Art of the Perfect Cold Call
Beyond timing, there’s an art to crafting the perfect cold call. Here are some tips to help you make a lasting impression:
- Research: Know your prospect inside out. Their industry, company size, and recent news can provide valuable conversation starters.
- Personalize: Tailor your call to each prospect. Use their name, mention a specific project they’re working on, or reference an article they wrote.
- Be confident: Believe in your product or service and convey that confidence to the prospect. Enthusiasm is contagious.
- Listen actively: Don’t just talk at the prospect. Listen attentively to their needs and pain points. This shows that you’re genuinely interested in helping them.
- Follow up: Don’t leave prospects hanging. Send a follow-up email or make another call to continue the conversation and build rapport.
Conclusion
Mastering the art of cold calling is a skill that can transform your sales game. By understanding the best time to call, utilizing effective call scripts, and employing proven techniques, you can turn cold prospects into warm leads and ultimately close more deals. Remember, persistence, preparation, and a touch of charm will lead you to cold calling success in 2023 and beyond.
Frequently Asked Questions:
What are the worst days for cold calling?
Mondays and Fridays tend to be less effective for cold calling as people are either starting or winding down the week.
How long should a cold call script be?
Keep your call scripts concise, around 30-60 seconds. You want to deliver your message effectively without overwhelming the prospect.
What’s the best way to handle objections?
Anticipate common objections and prepare responses that address the prospect’s concerns. Be empathetic, understanding, and offer solutions.
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