Key Takeaways
- Brand packaging for kids is evolving to be interactive, engaging, and sustainable to meet their sophisticated expectations.
- Kids’ involvement in packaging design through feedback and even creation empowers them and ensures packaging that resonates with them.
- Packaging should be designed to facilitate sharing and personalization, reflecting kids’ social nature and desire for self-expression.
Remember the days when kids were content with a simple box of cereal or a juice box with a cartoon character? Those days are long gone. Today’s kids are more sophisticated than ever before, and they expect their packaging to be just as cool as they are.
That’s why we’re seeing a number of new trends in brand packaging for kids. Brands are realizing that they need to do more than just slap a cute character on a box. They need to create packaging that is interactive, engaging, and sustainable.
Packaging 2.0: The Age of Upgrades and Updates
Kids today are used to getting new and updated versions of their favorite products all the time. They expect the same thing from their packaging. Brands that are able to keep their packaging fresh and innovative will be the ones that win over kids’ hearts.
One way to do this is to use augmented reality (AR). AR allows kids to interact with packaging in a whole new way. They can scan a package with their smartphone or tablet and unlock exclusive content, such as games, videos, and behind-the-scenes footage.
By Us for Us: Design by Demand
Kids are more than just consumers. They’re also creators. Brands are starting to realize that kids can be a valuable source of feedback for packaging design.
Some brands are even going so far as to let kids design their own packaging. This is a great way to get kids involved in the process and to create packaging that they’ll love.
Sharing Versus For Me
Kids today are more social than ever before. They love to share their experiences with their friends, both online and offline.
This has implications for brand packaging. Brands need to create packaging that is both shareable and personalizable.
Sustainability and Responsibility
Kids are growing up in a world that is increasingly aware of environmental issues. They want to buy products that are good for the planet.
Brands that are able to align themselves with these values will resonate with future consumers.
It’s All About Having Fun
At the end of the day, kids just want to have fun. Packaging should be engaging and fun to capture kids’ attention.
Younger kids prefer cute and whimsical designs, while older kids demand packaging that meets their specific needs.
Bonus:
Here are a few tips for creating brand packaging that kids will love:
- Use bright and colorful colors.
- Use fun and engaging graphics.
- Make your packaging interactive.
- Personalize your packaging.
- Make your packaging sustainable.
By following these tips, you can create brand packaging that will appeal to kids of all ages.
Frequently Asked Questions:
What are the most important trends in brand packaging for kids?
The most important trends in brand packaging for kids are:
- Packaging 2.0: The Age of Upgrades and Updates
- By Us for Us: Design by Demand
- Sharing Versus For Me
- Sustainability and Responsibility
- It’s All About Having Fun
How can I create brand packaging that kids will love?
To create brand packaging that kids will love, you should:
- Use bright and colorful colors.
- Use fun and engaging graphics.
- Make your packaging interactive.
- Personalize your packaging.
- Make your packaging sustainable.
Leave a Reply