Key Takeaways
- Optimal Email Frequency: Companies sending 16-30 targeted campaigns per month achieve significantly higher open rates (2x) compared to those sending only 2 campaigns.
- Company Size Impact: The optimal frequency varies based on company size, with larger companies requiring lower frequency for optimal open rates.
- B2B vs. B2C Considerations: B2C companies tend to have higher open rates, while B2B companies often have higher click rates. Adjust frequency accordingly to target the specific audience.
Imagine a world where your emails are like arrows, hitting the mark every time. No more aimless shots or missed targets. That’s the power of data-driven email frequency. Let’s dive into the benchmarks and insights to help you shoot straight for success.
Optimal Email Frequency: The Sweet Spot
Think of your inbox like a crowded party. You want to make a grand entrance, but not overwhelm the guests. The same goes for emails. HubSpot’s analysis of 11,500+ customers reveals that companies sending 16-30 targeted campaigns per month hit the jackpot with open rates over 2x greater than those sending only 2 campaigns.
Company Size Matters
Just like Goldilocks and the three bears, the optimal frequency varies with company size:
- 1-10 employees: 16-30 campaigns, open rate 35.3%, click rate 6.9%
- 11-25 employees: Highest open rates with 31+ campaigns (32.4%), but highest click rates with 16-30 campaigns (6.7%)
- 26-200 employees: 16-30 campaigns, open rate 32.3%, click rate 6.3%
- Over 201 employees: Lower optimal frequency, highest open rate (32.2%) at 3-5 campaigns, highest click rate (7.0%) at 6-15 campaigns
B2B vs. B2C: Tailoring Your Approach
B2B and B2C emails have different personalities. B2C companies tend to have higher open rates (up to 34.9%) while B2B companies often score higher click rates (median 6.0% at 16-30 campaigns). Adjust your frequency accordingly to strike the right chord with your audience.
Bonus: Email Frequency Tips
Consider these gems to boost your email game:
- “Test and adjust” should be your mantra. Experiment with different frequencies to find what works best for your audience.
- Segmentation is key. Divide your list into smaller groups based on interests or behavior to tailor your messaging.
- Personalization adds a touch of magic. Use dynamic content to make your emails feel like they’re written just for each recipient.
Remember, email frequency is like a delicate dance. By understanding the benchmarks, considering company size and business type, and implementing these tips, you can turn your emails into irresistible invitations that your audience will eagerly open and click.
Frequently Asked Questions:
What’s the ideal open rate?
Around 32% for companies sending 16-30 campaigns per month.
What’s the optimal click rate?
Around 6.5% for companies sending 16-30 campaigns per month.
How do I determine the right frequency for my company?
Refer to the benchmarks and consider your company size and business type. Experiment and track your results to fine-tune your approach.
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