Key Takeaways
- Stay up-to-date on the latest inbound marketing trends and best practices by following HubSpot TV.
- Learn about the importance of social media engagement, the FTC’s new guidelines for endorsements, and the decline of meta keywords.
- Discover how to use in-person events to enhance your online inbound marketing communications and leverage the free Inbound Marketing University Online Training Program.
Do you ever feel like you’re living in a marketing Twilight Zone? One day, you’re using a technique that’s all the rage, and the next day, it’s as dead as a doornail. Well, fear not, intrepid marketer! HubSpot TV is here to keep you up-to-date on the latest and greatest in the ever-changing world of inbound marketing.
Social Media Engagement
We’re always looking for ways to make HubSpot TV more interactive, so we’re encouraging you to tweet us your questions and comments during the show using the hashtag #HubSpotTV. You can also follow us on Twitter @karenrubin, @mvolpe, and @gameplanhayden.
Inbound Marketing Book Launch Party
Are you ready to get your hands on a copy of the new Inbound Marketing book? Join us for the official book launch party on October 16th from 3:00-5:30pm at the Brogan Room at HubSpot HQ. The first 50 attendees will receive a free book and have the chance to meet the authors, Brian Halligan and Dharmesh Shah.
Doing It Right: “We Are Better Than This” Campaign
We love it when companies use their marketing prowess to do good in the world. That’s why we’re so impressed with the “We Are Better Than This” campaign from the Jed Foundation. The campaign encourages people to light a candle and leave a message of hope and support for those who are struggling with depression and suicide. So far, the campaign has generated over 1 million messages of support.
Headlines
Is PR Dead?
The debate continues, but one thing is for sure: PR firms need to do more than just distribute press releases. They need to engage in meaningful activities that will help their clients achieve their business goals.
Marketing Takeaway:
Ensure that your PR firm is doing more than just sending out press releases. They should be helping you to develop and execute integrated marketing campaigns that will reach your target audience and achieve your business goals.
FTC Regulates Endorsements and Reviews
The FTC has issued new guidelines for blogger payola and celebrity endorsements. These guidelines make it clear that bloggers and celebrities must disclose any financial relationships they have with the companies they endorse.
Marketing Takeaway:
Be transparent with your audience. If you’re getting paid to endorse a product or service, make sure to disclose that relationship. This will help you to build trust with your audience and avoid any legal problems.
Death to Meta Keywords!
Yahoo has joined Google in discontinuing the use of meta keywords for search. This means that you can no longer use meta keywords to improve your search engine rankings.
Marketing Takeaway:
Focus on creating high-quality content and acquiring links. These are the two most important factors for improving your search engine rankings.
54% of Companies Block Social Media
A recent study revealed that 54% of companies block employee access to social media. This is a mistake! Social media can be a valuable tool for businesses, and it can help employees to be more productive.
Marketing Takeaway:
Encourage your employees to engage on social media as content creators. This will help you to reach a wider audience and build stronger relationships with your customers.
Forum Fodder
Question: How to incorporate multiple landing pages into navigation.
Answer: You can use a dropdown menu to incorporate multiple landing pages into your navigation. This will allow you to keep your navigation bar clean and organized, while still providing easy access to all of your landing pages.
Marketing Tip of the Week
Leverage in-person events to enhance your online inbound marketing communications.
In-person events are a great way to generate leads, build relationships, and create buzz for your brand. But don’t forget to use your online channels to promote your events and extend the reach of your marketing efforts.
Closing
Thanks for watching HubSpot TV! We hope you found this episode informative and entertaining. Don’t forget to subscribe to HubSpot TV on iTunes so you can catch all of our future episodes.
Bonus: Did you know that HubSpot offers a free Inbound Marketing University Online Training Program? This program can help you to learn the basics of inbound marketing and get started with your own inbound marketing campaigns.
Frequently Asked Questions:
What is inbound marketing?
Inbound marketing is a marketing approach that focuses on attracting customers to your business by creating valuable content and experiences that they will find relevant and helpful.
Why is inbound marketing important?
Inbound marketing is important because it helps you to build relationships with your customers and earn their trust. This can lead to increased sales, improved customer loyalty, and a stronger brand reputation.
How can I get started with inbound marketing?
You can get started with inbound marketing by creating valuable content, such as blog posts, articles, and videos. You can also use social media to connect with your target audience and promote your content.
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