In the realm of online content, infographics reign supreme as the ultimate visual storytelling tool. But what makes an infographic truly captivating and share-worthy? Dive into our scientific analysis of the most popular infographics of 2016, uncovering the secrets behind their success.
Popular Industries: Where Infographics Thrive
Infographics soared in popularity across a diverse range of industries, with a focus on topics that resonated with readers’ personal lives. Entertainment, sports, health, and lifestyle emerged as the top contenders, catering to our innate curiosity and desire for information that directly impacts our daily routines.
Types of Infographics: A Visual Smorgasbord
From article-as-an-infographics that presented information in a visually appealing way to cheat sheets that provided quick guides for completing tasks, the variety of infographic formats was astounding. Article-as-an-infographics, devoid of statistics or charts, relied solely on colors and illustrations to convey their message, while cheat sheets offered a concise and actionable format for readers seeking practical solutions.
Word Count: Brevity is Key
The most shared infographics adhered to the principle of “less is more.” With a median word count of less than a page, these infographics effectively conveyed their message without overwhelming readers with excessive text. Remember, when it comes to infographics, brevity is the key to capturing and retaining attention.
Colors Used: A Symphony of Hues
Blue, red, and green emerged as the dominant color choices for popular infographics. Blue, a color often associated with trust and reliability, reigned supreme, followed by the vibrant energy of red and the calming effect of green. Monochromatic color schemes were a rarity, as infographics embraced a diverse palette to enhance visual appeal.
Size: Striking the Right Balance
The median size of popular infographics stood at 800 pixels wide by 2619 pixels long, providing ample space for visual elements without overwhelming readers with excessive scrolling. This vertical aspect ratio of approximately 3:1 proved to be the sweet spot for engaging and shareable infographics.
Social Networks: Tailoring Infographics for Success
Facebook and Pinterest emerged as the social media powerhouses for sharing infographics. Facebook’s focus on visual content and Pinterest’s image-centric platform made them ideal for showcasing infographics that relied heavily on visuals. LinkedIn and Twitter, on the other hand, performed better with single charts and career-related content, catering to the professional and informational needs of their users.
Bonus: Infographics, the ultimate Swiss Army knife of content marketing, offer a versatile solution for businesses seeking to engage, inform, and convert their audience. They can be used to explain complex concepts, showcase data, tell stories, and even drive sales. By understanding the science behind successful infographics, you can craft visual content that captivates your audience and achieves your marketing goals.
In conclusion, the most popular infographics of 2016 shared common traits that contributed to their success. They catered to readers’ personal interests, embraced diverse formats, kept text concise, utilized impactful colors, maintained an optimal size, and tailored their content for specific social networks. By incorporating these principles into your infographic strategy, you can create visually stunning and highly shareable content that resonates with your audience and achieves your desired results.
Frequently Asked Questions:
What is the most effective way to use infographics in marketing?
Infographics are versatile tools that can be used for various marketing purposes, such as lead generation, brand awareness, and customer education. Identify your target audience, determine your goals, and choose the appropriate format and distribution channels for maximum impact.
How can I create high-quality infographics that stand out?
Focus on creating visually appealing and informative content that resonates with your audience. Use high-quality images, graphics, and data to support your message. Keep your infographics concise and easy to understand, and optimize them for social media sharing.
What are the best tools for creating infographics?
Numerous online and offline tools are available for creating infographics, including Canva, Piktochart, and Adobe Illustrator. Choose a tool that aligns with your skill level and budget, and explore its features to create visually stunning and engaging infographics.
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