Imagine a bustling party where everyone’s having a blast. Suddenly, you notice a few guests sitting alone in a corner, looking bored. You can’t help but wonder, “Why aren’t they joining the fun?”
The same can happen to your email list. Inactive subscribers are like those guests, quietly fading into the background. But fear not! Re-engagement emails are your secret weapon to bring them back to the party.
1. Lowe’s: A Handy Refresher
Lowe’s re-engagement email highlights product improvements and social sharing options, reminding subscribers of the value they offer.
2. Animoto: Preferences Overhaul
Animoto invites subscribers to update their email preferences, ensuring they receive content that resonates with their interests.
3. BirchBox: Surprise and Delight
BirchBox offers two surprise options to entice re-engagement, giving subscribers a taste of what they’ve been missing.
4. Grammarly: Time-Warping Value
Grammarly presents a “Wrinkle in Time” badge to subscribers who haven’t used the service in a while, promoting the premium version.
5. Path: App-tivating Engagement
Path showcases new features and encourages subscribers to update their app, reminding them of the benefits they’re missing out on.
6. ReturnPath: Transparency and Control
ReturnPath explains the purpose of their re-engagement email and allows subscribers to choose the types of communication they want to receive.
7. SurfStitch: Catching Up on the Waves
SurfStitch features missed updates and allows subscribers to adjust email frequency, ensuring they receive relevant content.
8. Urban Outfitters: Humor and Emotional Appeal
Urban Outfitters uses humor and emotional appeal to re-engage subscribers, reminding them of the joy they’ve found in past purchases.
9. Paul Mitchell: Last Chance Saloon
Paul Mitchell informs subscribers that this is their last email, encouraging them to stay subscribed and not miss out on future offers.
10. Asthma Foundation: Triggers and Persuasion
The Asthma Foundation illustrates asthma triggers and persuades subscribers to donate, highlighting the impact of their work.
11. Planet Fitness: Fitness Redemption
Planet Fitness offers a discounted deposit for re-joining members, providing an incentive for them to get back on track with their fitness goals.
12. Hootsuite: Listening to the Flock
Hootsuite explains changes and improvements based on customer feedback, demonstrating their commitment to listening to their subscribers.
13. HBO Shop: Welcome Back, Westerosi!
HBO Shop shows new products and offers a welcome back promo code, enticing subscribers to return and explore the latest offerings.
Bonus: Remember, re-engagement emails are not about begging subscribers to stay. They’re about reminding them of the value they’ve received and encouraging them to reconnect with your brand. Keep your emails personalized, offer incentives, and make it easy for them to update their preferences. It’s like throwing a mini party just for your inactive subscribers, inviting them to come back and join the fun.
And don’t forget, tracking the performance of your re-engagement emails is crucial. Monitor open rates, click-through rates, and conversions to see what’s working and what’s not. Adapt and improve your strategy over time to maximize your chances of bringing inactive subscribers back into the fold.
Frequently Asked Questions:
Q: How often should I send re-engagement emails?
A: The frequency depends on your industry and subscriber base. A good rule of thumb is to start with a cadence of once a month or once a quarter.
Q: What if my re-engagement emails don’t work?
A: Don’t despair! Re-engagement is an ongoing process. Analyze your results, experiment with different strategies, and keep testing until you find what resonates with your subscribers.
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