Tired of low event attendance and overflowing reminder emails? It’s time to step up your marketing game with a secret weapon: Google Calendar invites. These magic URLs allow you to seamlessly add events to your recipients’ calendars with just a click, boosting attendance and saving you a ton of hassle.
Craft the Perfect Google Calendar Invite URL
Creating a Google Calendar invite URL is like baking a cake—you need the right ingredients and a pinch of know-how. Here’s the recipe:
- Title: Describe your event like a pro (e.g., “Unleash Your Marketing Mojo with HubSpot’s Inbound Extravaganza”).
- Date/Time: Specify the event’s time zone and military time (e.g., 20230510T130000Z for May 10, 2023, at 1 PM GMT).
- Description: Tease the benefits and include any essential details (e.g., webinar login link, RSVP info).
- Location: Virtual or physical, make sure attendees know where to show up.
Build Your Custom URL
Now, let’s put it all together. Start with this base URL: https://www.google.com/calendar/render?action=TEMPLATE. Then, add the ingredients:
- Title: &text=Title+of+Event
- Date/Time: &dates=20230510T130000Z/20230510T140000Z
- Description: &details=Event+Description
- Location: &location=Location
Example URL
Here’s an example URL that will create an invite for a webinar on May 10, 2023, at 1 PM GMT:
https://www.google.com/calendar/render?action=TEMPLATE&text=Unleash+Your+Marketing+Mojo+with+HubSpot%27s+Inbound+Extravaganza&dates=20230510T130000Z/20230510T140000Z&details=Join+us+for+an+in-depth+look+at+inbound+marketing+strategies.+Register+now%3A+https%3A%2F%2Fhubspot.com%2Finbound-marketing-webinar&location=https%3A%2F%2Fhubspot.com%2Fwebinar-location
Test, Insert, and Dominate
Always test your URL before sending it out. Then, hyperlink it in your email with a clear call-to-action like “Add to my Calendar.” This simple addition can boost event attendance rates and save you hours of follow-up emails.
Bonus: The Power of Automation
Take your event promotion to the next level by automating the invite process. Use a marketing automation platform to schedule emails with the Google Calendar invite URL. This way, your recipients will receive the invite automatically, ensuring maximum attendance.
Conclusion:
By adding Google Calendar invites to your marketing emails, you’re giving your events the VIP treatment. It’s like having a personal assistant for every recipient, reminding them of your event and making it effortless to attend. So, embrace this marketing superpower and watch your event attendance soar.
Frequently Asked Questions:
Q: Can I track the success of my Google Calendar invites?
A: Yes, many email marketing platforms allow you to track the number of clicks on your invite URL, giving you valuable insights into event interest.
Q: What if my event is ongoing or has multiple sessions?
A: You can create a recurring event in Google Calendar and include the relevant dates and times in your invite URL.
Q: Can I customize the appearance of the invite?
A: While you can’t directly customize the invite’s design, you can brand your email to match your event’s theme and style.
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