Key Takeaways
- AI marketing tools can help businesses save time, money, and resources by automating tasks, generating insights, and creating personalized experiences.
- Some popular AI marketing tools include Hootsuite, ChatGPT, Dall-E, Copy.ai, JasperAI, Canva, and Surfer SEO.
- Many AI marketing tools offer free trials or freemium plans, making it easy for businesses to get started and see how the tool can benefit them.
The evolution of AI over the past year has been nothing short of remarkable. While some may fear that robots will take over our jobs, we believe that they are here to make us better at what we do – especially in the case of AI-powered marketing tools.
Whether you’re a lean team or a solopreneur, AI marketing tools can be a game-changer, extending your reach and analytical capabilities. With the right software, resource-strapped businesses can compete with much larger organizations.
AI-powered marketing software can help you write content, generate SEO-friendly captions, turn a blog post into a video, plan your advertising strategy, and so much more. Seriously, imagine what your marketing team could accomplish with a little (digital) help.
The Top 25 AI Marketing Tools for 2024
Hootsuite
Managing social media is like having 25 different jobs. Creating content, posting across channels, engaging with audiences, responding to customers, reporting, and the list goes on. It’s a lot to handle.
Hootsuite can help you do all of this (and more) from one user-friendly dashboard that works with Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, and YouTube.
With Hootsuite, you get:
- Easy-to-use social media scheduler
- Personalized recommendations for the best times to post
- Intuitive analytics across all your social networks
- Single inbox for DMs and comments (no matter what network they’re on)
- Industry benchmarks and competitor analysis
- Simple social media monitoring tools
- Integrations with all your other tools, including Canva, Hubspot, Shopify, Mailchimp, Microsoft Dynamics, and 200+ more.
And since this is an article about AI marketing tools, we’d be remiss not to mention Hootsuite’s very own AI-powered solutions, like OwlyWriter, that can work wonders.
OwlyWriter AI
OwlyWriter AI instantly generates social media captions and content ideas. It’s as easy as that.
OwlyWriter can:
- Write a new social media caption for you in a specific tone of voice
- Write a post from a link (like a blog article or product page)
- Generate post ideas from a keyword or topic (then write the post based on the idea you like best)
- Find and repurpose your best-performing posts
- Create relevant captions for upcoming holidays
Hootsuite’s AI-powered Hashtag Suggestion Tool
We all know that hashtags are a powerful way to extend your reach, but finding the right hashtags on your own can be a chore.
Hootsuite’s AI-powered suggestion tool is built right into the compose window, so you can easily generate intelligent hashtags as you write and schedule your content. Our AI technology analyzes both your caption and any images you’ve uploaded to suggest the most relevant hashtags.
Hootsuite Inbox
In addition to bringing all your DMs together, Hootsuite Inbox offers:
- Automated message routing
- Saved and automated replies
- Automatic customer satisfaction surveys
- AI-powered chatbot
Hootsuite’s Free AI Tools
Feeling overwhelmed by subscription costs? No problem, Hootsuite also offers free AI content creation tools that you can start using right now:
- Caption Generator
- Username Generator
- Bio Generator
- AI-Powered Hashtag Generator
AI Tools for Content Marketing
ChatGPT
ChatGPT is a natural language processing (NLP) chatbot that can understand and generate text that sounds like it was written by a real person, including blog posts, social media posts, and more.
Dall-E by Open.ai
Dall-E is an AI-powered graphic design solution. Give it instructions about your visual concept, and Dall-E will bring it to life.
Copy.ai
Copy.ai streamlines the writing process by generating near-final copy that requires minimal human editing.
JasperAI
A major competitor of ChatGPT, JasperAI stands out for its ability to capture brand voice. This makes it ideal for generating articles, social media posts, and scripts that consistently reflect your brand identity.
Canva
Canva isn’t just for creating social media visuals—you can also design documents, presentations, and more.
Plus, with the introduction of Magic Design, Canva is tapping into AI-powered content creation to generate templates that perfectly match your uploaded media. This is a game-changer for repurposing your content.
Midjourney
Similar to Dall-E, Midjourney creates visuals based on your instructions. It operates as a Discord bot, making it super user-friendly and accessible for creating art from any device, even your phone.
Synthesia
Synthesia can level up your videos, even if you’re camera-shy. It uses AI avatars to quickly transform video scripts into polished clips.
Murf
Murf specializes in creating realistic, human-like voiceovers. The platform’s AI voices are sourced from real people, allowing you to produce studio-quality audio in 20 languages.
Podcastle
Podcastle is an AI-powered podcast recording and editing app that lets you record video and audio, including virtual interviews with up to 10 participants.
QuillBot
QuillBot stands out by helping you creatively reword existing content. It goes beyond simple synonym searches and can simplify or expand content to make it shorter or more detailed.
Magic Studio
If you’re looking to elevate your product photos, Magic Studio is your go-to. This AI-powered tool is designed for brands looking to up their visual game.
DeepBrain AI Studios
DeepBrain AI Studios gives you an easy-to-use platform for creating AI-powered videos, seamlessly turning text into video.
Acrolinx
Acrolinx goes beyond content creation for blog posts. It acts as a brand watchdog, ensuring that the content you produce adheres to your brand guidelines.
AI Tools for SEO
Keyword Insights
Keyword Insights is a powerful SEO tool that features an advanced writing assistant specifically designed for content creators.
Surfer SEO
Surfer SEO is a tool designed to improve the quality of content published on the web, leading to higher rankings in search engine results pages (SERPs).
GrowthBar
GrowthBar uses GPT-3 technology to automate content generation and provide suggestions for keywords, word count, links, images, and more.
Frase.io
Frase.io helps you create SEO-optimized content briefs.
AI Tools for Advertising
Albert.ai
Albert positions itself as your “self-learning digital marketing copilot” with extensive capabilities for processing and analyzing audience insights and campaign data.
Skai
Skai is an AI tool designed to optimize your omnichannel strategy.
Wordstream
Wordstream is another AI-powered program designed to boost your advertising performance. It uses machine learning to optimize your ad campaigns across social media networks.
AI Tools for Market Research
Brandwatch
Brandwatch is a big data analytics tool that’s particularly known for its extensive customer intelligence capabilities.
Brand 24
Brand24’s AI-powered social media monitoring tool allows brands to stay on top of mentions, both positive and negative, in real time.
Optimove
Optimove is a global customer data platform that provides a unified view of buyer behavior and other first-party data.
Bonus: Remember, AI marketing tools are not a replacement for human creativity and strategic thinking. They are simply tools to help you work smarter and more efficiently. Use them wisely, and you’ll be able to achieve amazing results.
Conclusion:
The future of marketing is AI-powered, and the tools listed above are just a taste of what’s to come. By using AI to automate tasks, generate insights, and create personalized experiences, businesses can save time, money, and resources. So, what are you waiting for? Start using AI marketing tools today and see the difference they can make for your business.
Frequently Asked Questions:
Q: How can I use AI marketing tools to improve my ROI?
A: AI marketing tools can help you improve your ROI by automating tasks, generating insights, and creating personalized experiences. This can lead to increased efficiency, cost savings, and improved customer engagement.
Q: What are some of the most popular AI marketing tools?
A: Some of the most popular AI marketing tools include Hootsuite, ChatGPT, Dall-E, Copy.ai, JasperAI, Canva, Midjourney, Synthesia, Murf, Podcastle, QuillBot, Magic Studio, DeepBrain AI Studios, Acrolinx, Keyword Insights, Surfer SEO, GrowthBar, Frase.io, Albert.ai, Skai, Wordstream, Brandwatch, Brand 24, and Optimove.
Q: How can I get started using AI marketing tools?
A: Many AI marketing tools offer free trials or freemium plans. This is a great way to get started and see how the tool can benefit your business. Once you’ve found a tool that you like, you can upgrade to a paid plan to access more features and functionality.
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