Category: Uncategorized

In the vast digital sea, where websites battle for attention, savvy marketers know that web design can make or break their vessel. Yet, amidst the swirling currents of trends, there lie treacherous shoals that can sink even the most promising online galleon. Here be five web design trends that marketers should avoid like a pirate…

Imagine a world where branding is an art form, a symphony of colors, words, and emotions that dance together to create unforgettable experiences. This is the world of 160over90, a branding agency that’s making waves in the industry. We had the privilege of sitting down with John Campanella, Director of Client Services at 160over90, to…

Imagine being a salesperson and having the power to automate your emails and messages, personalize them for each prospect, and track their engagement with your campaigns. Sounds like a dream, right? Well, it’s no longer a dream – it’s a reality thanks to the rise of AI in sales. AI Tools for Salespeople: A Game-Changer…

In the realm of digital marketing, SEO stands as a beacon of success, guiding businesses towards online visibility and revenue generation. To navigate this ever-changing landscape, it’s imperative to have a firm grasp on key performance indicators (KPIs) that accurately measure the effectiveness of your SEO efforts. Enter the realm of 6 SEO KPIs, each…

In the realm of marketing, cultural sensitivity is paramount. A recent KFC billboard campaign serves as a cautionary tale, highlighting the pitfalls of neglecting this crucial aspect. The billboards, featuring exclusively Black people eating fried chicken, sparked controversy, reigniting harmful stereotypes that have plagued Black communities for centuries. Cultural Insensitivity: A Costly Oversight KFC’s billboards…

In the ever-evolving digital marketing landscape, data-driven decision-making is crucial for success. Performance metrics are the key to unlocking valuable insights and optimizing your marketing strategies. This comprehensive guide will equip you with a glossary of essential performance metrics, empowering you to track, measure, and maximize the impact of your marketing efforts. Content Metrics: Measuring…

Imagine you’re lost in a foreign city, desperately seeking a restaurant that caters to your peculiar dietary needs. Enter the personal seller, your friendly guide who not only leads you to the perfect spot but also ensures you have an unforgettable dining experience. That’s the essence of personal selling: understanding customers’ needs and tailoring offerings…

Picture this: you’re hosting a dinner party, and your budget-conscious friend asks, “What’s the one dish you could skip and still have a fabulous feast?” As marketers, we face a similar dilemma. With budgets tightening, it’s time to take a magnifying glass to our marketing investments and identify areas where we can cut the fat…

Key Takeaways Spec work, where agencies create concepts for potential clients without compensation, remains a controversial practice in advertising. While proponents argue it showcases creativity, critics emphasize its financial burden, potential for unrealistic expectations, and stifling of innovation. Agencies should weigh the pros and cons carefully, and explore alternatives such as paid pitches or portfolio…

Imagine investing hours in keyword research, only to discover that your efforts are sinking your SEO strategy faster than the Titanic. Fear not, intrepid SEO explorers! This article will illuminate the treacherous waters of keyword research, exposing seven common blunders that can send your website to a watery grave. With our expert guidance, you’ll navigate…