Key Takeaways
- Master the art of information management to stay ahead in the digital age by leveraging a variety of sources, curating high-quality content, and embracing new trends.
- Consume content actively, seeking out high-quality insights and inspiration from diverse sources, including online destinations, blogs, social media, and books.
- Stay informed and productive by using a variety of tools and techniques to manage information overload, such as Feedblitz, Twitter lists, and mobile apps.
In the age of information overload, staying ahead of the curve can feel like a daunting task. But for David Berkowitz, CMO of MRY, it’s all about mastering the art of information management. From his daily reading routine to his favorite social media haunts, Berkowitz shares his secrets for staying informed and productive in the digital age.
The Daily Dose of News and Insights
Berkowitz’s day starts with a healthy dose of news and insights. He gets his morning fix from the New York Times email, followed by a roundup of subscribed blogs via Feedblitz. To stay on top of industry trends, he scans Facebook and keeps a close eye on his Twitter list of favorites, which includes journalists, colleagues, and influencers. For quick updates on the go, he relies on the Circa mobile app and various newsletters.
The Content Connoisseur’s Delight
Berkowitz is a voracious consumer of content, but he’s not just a passive reader. He actively seeks out high-quality content that inspires and informs. His favorite online destination is Facebook, where he enjoys browsing through albums of his daughter. For professional development, he follows Ad Age, TechCrunch, Dan Ariely’s blog, and Jeremiah Owyang’s blog. For inspiration, he turns to Dave Trott’s Just a Thought, Trendwatching on Slideshare, and Wired.
The Undiscovered Gem
When it comes to undiscovered authors, Berkowitz recommends Dave Trott, a writer known for his clear and poignant style. Trott’s work has had a profound impact on Berkowitz, inspiring him to think differently about marketing and communication.
The Pet Peeve
One of Berkowitz’s biggest pet peeves is the overuse of the term “content.” He believes that content should be described by its specific format, such as blog post, infographic, or video, rather than being lumped into a generic category.
The Most Memorable Content
The most memorable content Berkowitz has ever encountered is “Bereishit” (Hebrew for “In the beginning…”) from the Bible. He finds the story of creation to be both awe-inspiring and deeply meaningful.
The Social Media Sweet Spot
Berkowitz is an active user of social media, with Facebook and Twitter being his go-to platforms. He uses Facebook to connect with friends and family, while Twitter serves as a valuable tool for staying informed and engaging with the marketing community.
Content Type Recommendations
Based on his vast experience, Berkowitz offers some valuable recommendations on content types. He believes that video is a smart investment, while infographics, blog posts, and books are solid choices. However, he suggests caution when it comes to podcasts, newsletters, slide decks, ebooks, and white papers.
The Emerging Trend
Berkowitz predicts a shift from storytelling to storymaking, where brands empower consumers to tell their own stories. He believes that this trend will revolutionize the way brands connect with their audiences.
Bonus: Berkowitz emphasizes the importance of reading outside of one’s comfort zone. He encourages marketers to explore different perspectives and challenge their assumptions. He also believes that the best way to stay ahead is to surround oneself with smart people who share a passion for learning.
In conclusion, David Berkowitz’s approach to information management is a masterclass in efficiency and effectiveness. By leveraging a variety of sources, curating high-quality content, and embracing new trends, he stays informed, inspired, and ready to tackle the challenges of the digital age.
Frequently Asked Questions:
What are some of the most valuable sources for staying updated?
Berkowitz recommends Slideshare for desk-based research and Twitter for mobile updates.
How does Berkowitz manage to consume so much content?
Berkowitz uses a variety of tools and techniques to stay organized, including Feedblitz, Twitter lists, and the Circa mobile app.
What is Berkowitz’s favorite social media platform?
Berkowitz is an active user of both Facebook and Twitter, but he finds Facebook to be more valuable for personal connections and Twitter for professional networking.
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