Key Takeaways
- Brands are shifting towards measuring social media ROI through metrics that align with business goals, recognizing the platform’s impact on key performance indicators.
- Social media TV platforms are gaining popularity, providing brands with an opportunity to engage audiences through video content.
- The decline in trust towards institutions and the rise of micro-influencers are shaping social media trends, leading users to seek information and advice from trusted individuals.
Remember the days when social media was just about posting pictures of your lunch? Those days are long gone. Today, social media is a complex and ever-evolving landscape, with new trends emerging all the time. But what are the key trends that will shape social media in the years to come? We’ve done the research and identified the top 5 trends that you need to know about.
1. The Rise of Social Media ROI
In the past, brands focused on measuring the success of their social media campaigns by looking at metrics like likes, shares, and comments. However, in 2018, brands are starting to take a more holistic approach to measuring social media ROI. They are now looking at metrics that measure the impact of social media on their business goals, such as website traffic, leads, and sales.
2. The Growth of Social Media TV
The growth of mobile devices has led to the rise of social media TV. Platforms like Instagram and Snapchat are introducing new features that allow users to watch videos for hours on end. This is a major opportunity for brands to reach their target audience with video content.
3. The Decline of Trust in Institutions
Trust in institutions has been declining for years, and this trend is continuing in 2018. This is due to a number of factors, including the rise of fake news and the spread of misinformation on social media. As a result, people are increasingly turning to their peers and micro-influencers for advice and information.
4. The Rise of Artificial Intelligence
Artificial intelligence (AI) is a major trend that is impacting all industries, including social media. AI is being used to develop new tools and features that make it easier for brands to manage their social media campaigns. For example, AI can be used to automate tasks such as scheduling posts and responding to customer inquiries.
5. The Importance of Social Media Data
The Cambridge Analytica scandal and the introduction of the EU’s General Data Protection Regulation (GDPR) have highlighted the importance of social media data. Brands need to be aware of the risks associated with collecting and using social media data, and they need to take steps to protect the privacy of their users.
Bonus: In addition to the five trends discussed above, there are a few other trends that are worth watching in 2018. These include the rise of social commerce, the growth of augmented reality (AR) and virtual reality (VR), and the increasing use of social media for customer service.
It’s important to note that the social media landscape is constantly changing. The trends that we’ve identified in this article are just a few of the many trends that are likely to shape social media in the years to come. Brands need to stay updated on the latest trends and adapt their strategies accordingly.
Frequently Asked Questions:
What is the most important social media trend for 2018?
The most important social media trend for 2018 is the rise of social media ROI. Brands are finally starting to realize the value of social media and are investing in measuring its impact on their business goals.
How can I measure the ROI of my social media campaigns?
There are a number of ways to measure the ROI of your social media campaigns. Some of the most common metrics include website traffic, leads, and sales. You can also use social media analytics tools to track your progress and identify areas for improvement.
What are the biggest challenges facing social media marketers in 2018?
The biggest challenges facing social media marketers in 2018 include the decline of trust in institutions, the rise of fake news, and the increasing use of social media for customer service. Brands need to be aware of these challenges and develop strategies to address them.
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