Key Takeaways
- Hootsuite’s latest updates streamline social media management, enhance user experience, and offer deeper analytics, making it a powerful tool for businesses and individuals.
- New features such as improved dashboard, simplified ad creation, bulk actions for mentions, and automated workflows help save time, improve efficiency, and boost productivity.
- Hootsuite’s commitment to innovation and continuous improvement ensures users have access to the latest tools and features to manage their social media effectively and achieve their marketing goals.
In a world where social media has become an integral part of our lives, effective management of these platforms is crucial for businesses and individuals alike. Hootsuite, a leading social media management platform, has been consistently introducing new features and improvements to enhance user experience and streamline social media management. Let’s dive into the latest updates from Hootsuite and discover how they can revolutionize your social media game.
Improved Hootsuite Dashboard: Enhancing User Experience
The updated Hootsuite dashboard offers a range of improvements that make social media management more efficient and intuitive. Approval Management allows users to manage approvals for posts, messages, comments, and replies in one place, streamlining the approval process. Outbound Post Tags in Inbox 2.0 enable business and enterprise members to view tags added to posts, providing context about specific conversations or posts to team members.
Hootsuite Social Ads: Simplifying Ad Creation
Hootsuite Social Ads now integrates with Canva, allowing users to design visually appealing ads using Canva templates directly within Hootsuite. This seamless integration makes it easier to create thumb-stopping visuals for social media campaigns, saving time and effort.
Improved Hootsuite Insights: Unlocking Deeper Analytics
Hootsuite Insights has been enhanced with several new features. Expanded Saved Searches allow users to compare up to 10 saved searches instead of five, enabling more comprehensive analysis and insights. Public Facebook Search allows users to search and view public Facebook accounts, gaining insights and monitoring conversations relevant to their brand.
Streamlined Instagram Management
Hootsuite has made scheduling Instagram Reels easier than ever. Users can now easily schedule Reels by selecting Instagram accounts and choosing whether to create a Post or Story. Adding a single video to a post will automatically publish it as a Reel. Additionally, new Hootsuite users can add a WhatsApp account to Inbox 2.0, allowing them to receive and respond to WhatsApp messages alongside other social media accounts.
Bulk Actions for Mentions in Insights: Boosting Efficiency
Business and Enterprise customers can now perform bulk actions such as changing sentiment, adding tags, or deleting multiple mentions at once in Hootsuite Insights. This streamlined approach to mention management saves time and improves efficiency.
Harmony Integration: Automating Workflows
Hootsuite’s integration with Harmony offers smoother workflows and smarter automation. This integration helps teams reduce stress and work more efficiently by automating repetitive tasks and streamlining processes.
Additional Language Support in Inbox 2.0: Expanding Accessibility
Inbox 2.0 now supports Spanish, Portuguese, German, Italian, and French, allowing users to access the platform in their preferred language. This expansion of language options enhances the user experience and makes Hootsuite more accessible to a global audience.
Post-by-Post Approver Assignment: Granular Control
Business and Enterprise plans now offer post-by-post approver assignment, allowing for case-by-case approval or adding an additional approver before a post goes through the existing approval process. This granular control ensures that content meets quality standards and aligns with brand guidelines.
Analytics Update for Hootsuite Amplify and Microsoft Teams Integration: Centralized Reporting
Hootsuite Amplify customers sharing posts to social networks through Microsoft Teams can now view them aggregated into the Hootsuite Analytics dashboard, ensuring comprehensive reporting. This centralized approach provides a holistic view of social media performance and campaign effectiveness.
Unified Advanced Analytics Settings: Simplified Management
Advanced Analytics users can now manage all their Analytics settings in one place. This includes creating custom metrics, connecting web analytics accounts, adding competitors, and more. The unified settings simplify analytics management and provide a centralized location for all relevant information.
OwlyWriter AI for Holiday and Event Captions: Automating Content Creation
OwlyWriter AI suggests post ideas and captions for social holidays and major upcoming events, helping users fill their content calendar quickly and easily. This AI-powered tool saves time and ensures a consistent flow of engaging content.
Approvals for Inbox 2.0: Enhanced Message Approval
Business and Enterprise plans now offer message approval, allowing users to send messages for review and approval before sending them to customers. This streamlined approval process ensures message quality and reduces the risk of errors.
Accessible Content Posting from the Mobile App: Improving Accessibility
Users can now add alt text to posts with images for Twitter, Facebook, and LinkedIn, and add closed captions to videos published on Facebook and Twitter. This focus on accessibility ensures that content is accessible to all users, including those with disabilities.
YouTube and Pinterest Metrics in Analytics: Expanded Insights
Users can now view and track YouTube and Pinterest metrics directly in Analytics, gaining insights into top-performing content and overall performance. This expanded analytics capability provides a comprehensive understanding of social media performance across multiple platforms.
Longer TikTok Videos: Extended Content Possibilities
Hootsuite users can now upload and publish videos up to 10 minutes long on TikTok from the Hootsuite Dashboard. This extended video length opens up new content possibilities and allows users to engage their audience with longer-form content.
Email Notifications for Team Assignments: Improved Communication
Inbox users can now opt to receive email notifications when a conversation is assigned to one of their teams, ensuring timely responses and collaboration. This improved communication streamlines team workflows and ensures that customer inquiries are addressed promptly.
Member Permission Access for Amplify Admin Users: Enhanced Admin Controls
Amplify Admins can now see a Member list under Admin Settings, allowing them to manage content Admin permissions, search for users, and track user onboarding. These enhanced admin controls provide greater visibility and control over user access and permissions.
Heyday by Hootsuite FAQ Chatbot: Automating Customer Support
Heyday is a customer service FAQ chatbot that automates answers to repetitive customer questions, freeing up customer support teams to focus on more complex issues. This AI-powered chatbot improves customer satisfaction and reduces the burden on customer support teams.
Advanced Analytics for Social Campaigns: Comprehensive Analysis
Advanced Analytics provides insights into the impact of social campaigns, including organic posts, paid campaigns, and web data from Google Analytics 4 and Adobe Analytics. This comprehensive analysis helps businesses understand the effectiveness of their social media strategies and make data-driven decisions.
Zendesk Integration in Inbox: Streamlined Customer Service
Enterprise and Business Plan customers can now create tickets from Inbox’s conversation view directly in Zendesk, simplifying customer service workflows. This integration streamlines customer support processes and ensures a seamless experience for customers.
New Hootsuite Dashboard Homepage: Centralized Dashboard
Hootsuite’s new homepage offers easy access to performance tracking, resuming unfinished tasks, and organizing social accounts, drafts, and top-performing posts. This centralized dashboard provides a comprehensive overview of social media activity and makes it easier for users to manage their accounts and content.
New Inbox 2.0 Features for Business and Enterprise Plans: Expanded Functionality
Business and Enterprise customers can now manage Instagram dark posts in Inbox and view messages on organic and dark posts in one place or apply filters to view them separately. This expanded functionality enhances dark post management and provides greater control over Instagram content.
Longer Alt Text for LinkedIn and Twitter: Improved Accessibility
Users can now write longer alt text for LinkedIn and Twitter in the Hootsuite dashboard, enhancing accessibility for users with disabilities. This focus on accessibility ensures that content is accessible to all users, regardless of their ability.
Larger Video Uploads: Increased File Size Limit
Users can now upload videos with a file size of 1 GB to all social networks from the Hootsuite dashboard, making it easier to share high-quality video content. This increased file size limit expands content possibilities and allows users to engage their audience with visually appealing videos.
Drag and Drop Images onto the Calendar: Simplified Content Creation
Users can now drag and drop stock assets and existing content assets into their Calendar, making it faster to create new posts. This simplified content creation process saves time and streamlines the content creation workflow.
One-Click Instagram Stories Publishing: Streamlined Instagram Story Posting
Instagram Business users can now schedule Instagram stories in advance directly in Hootsuite, eliminating the need for mobile workflows and push notifications. This streamlined Instagram story posting process makes it easier to plan and publish stories, saving time and effort.
Improved Hashtag Suggestions: Enhanced Hashtag Recommendations
Hootsuite’s improved hashtag suggestions provide AI-generated hashtags to help users increase post reach and spark relevant conversations. This enhanced hashtag recommendation engine helps users optimize their social media content and reach a wider audience.
LinkedIn Mentions: @Mention Functionality
Users can now @mention their LinkedIn followers on Hootsuite, enhancing engagement and visibility. This @mention functionality makes it easier to connect with followers, build relationships, and generate conversations on LinkedIn.
New Features in Inbox for Business and Enterprise Users: Expanded Message Actions
Users can now perform new actions on comments and messages, including like, unlike, hide, unhide, Retweet, Quote Tweet, mute, and delete messages. This expanded range of message actions streamlines customer service and makes it easier to manage conversations.
Custom Covers for Instagram Reels: Personalized Reel Covers
Users can now upload any image from their desktop to use as an Instagram Reels cover, enhancing visual appeal. This ability to customize Reel covers makes it easier to create visually appealing Reels that capture the attention of viewers.
OwlyWriter AI for Social Media Posts: AI-Powered Content Creation
OwlyWriter AI helps users quickly generate captions, get post ideas, and repurpose top-performing content, streamlining social media posting. This AI-powered content creation tool saves time and ensures a consistent flow of engaging content.
Custom Link in Bio with Hootbio: Branded Link in Bio
Users can create a custom link in bio with their company’s branding, colors, and more, driving traffic from social media to valuable links. This branded link in bio enhances brand visibility and makes it easier for users to connect with the brand.
All Social Posts in Planner: Comprehensive Post Overview
Users can now see all their social posts, including those posted directly to social networks, in Planner alongside content created and posted from Hootsuite. This comprehensive post overview provides a complete view of social media activity and makes it easier to manage content across multiple platforms.
Clearer Post Prompts and Warnings: Improved Post Drafting
When drafting a post, users will see clearer prompts and warnings regarding character limits and unlinked mentions, ensuring successful post publishing. This improved post drafting process reduces errors and ensures that content is published correctly.
Monitor Owned LinkedIn Pages in Insights: Expanded LinkedIn Monitoring
Users can now track posts and comments from their owned LinkedIn Page in Insights, helping them monitor mentions and benchmark LinkedIn Page performance. This expanded LinkedIn monitoring capability provides valuable insights into LinkedIn engagement and performance.
Longer Instagram Reels and Stories: Extended Video Duration
Users can now upload and schedule videos up to 15 minutes long for reels and 60 seconds in length for stories, expanding content possibilities. This extended video duration makes it easier to create engaging and immersive content for Instagram.
Alt Text Preview: Simplified Image Accessibility
Users can now view images and easily write alternative text in the same place, making it easier to add alt text for accessibility. This simplified image accessibility feature ensures that content is accessible to all users, regardless of their ability.
Quick Image Cropping: Efficient Image Editing
Users can save time cropping photos with new presets based on the selected social network, ensuring optimal image size. This efficient image editing process streamlines content creation and ensures that images are properly formatted for each social platform.
Sentiment Analysis Improvements in Insights: Enhanced Sentiment Monitoring
Insights, powered by Brandwatch, offers two updates to help businesses monitor sentiment: a new Net Sentiment Card and the ability to adjust sentiment directly from the Mentions Panel. These enhanced sentiment monitoring capabilities provide deeper insights into customer sentiment and help businesses understand the impact of their social media content.
Competitive Benchmarking in Analytics: Industry Performance Comparison
Users can now compare their social media performance against competitors or other brands to identify strengths, weaknesses, and opportunities for improvement. This competitive benchmarking capability provides valuable insights into industry trends and helps businesses stay ahead of the competition.
Automatic Image Compression: Simplified Image Optimization
Hootsuite automatically compresses images added to posts, ensuring they meet the file size requirements of each social network. This simplified image optimization process saves time and ensures that images are properly formatted for each platform.
CSV Export of Calendar View: Shareable Content Overview
Users can export a CSV view of their calendar, including published and scheduled content, to share with colleagues or fill content gaps. This shareable content overview makes it easier to collaborate on content creation and ensure that there is a consistent flow of engaging content.
Industry Comparison in Analytics: Benchmarking Against Industry Averages
Users can compare their social performance against industry averages to gain insights into what’s working and identify areas for improvement. This industry comparison capability provides valuable benchmarks and helps businesses understand their performance in relation to their competitors.
Custom Video Thumbnail Selection: Personalized Video Covers
Users can choose a video thumbnail cover from pre-generated frames for Instagram posts and reels, enhancing visual appeal. This ability to customize video thumbnail covers makes it easier to create visually appealing content that captures the attention of viewers.
Reposting Top-Performing Posts: Repurposing Successful Content
Users can easily tweak and re-share their top-performing posts across social networks with a new “Repost” button, saving time and effort. This repurposing feature makes it easier to maximize the impact of successful content and reach a wider audience.
Bonus: Hootsuite is committed to providing users with the latest features and improvements to enhance their social media management experience. They regularly update their platform based on user feedback and industry trends, ensuring that users have access to the most innovative and effective tools for their social media needs.
Conclusion: Hootsuite’s ongoing commitment to innovation and improvement makes it a valuable tool for businesses and individuals looking to streamline their social media management, improve engagement, and achieve their marketing goals. With a wide range of features and integrations, Hootsuite empowers users to manage multiple social media accounts, schedule posts, monitor brand mentions, analyze performance, and collaborate with team members, all from a single platform.
Frequently Asked Questions:
[FAQ 1] How can Hootsuite help me save time on social media management?
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[FAQ 2] What are the benefits of using Hootsuite’s social media analytics tools?
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