Key Takeaways
- Businesses must embrace the unique culture and trends of TikTok to succeed.
- Authenticity and engaging content that resonates with the audience is highly valued on TikTok.
- Adaptability and a willingness to experiment are crucial for success on TikTok.
Picture this: a social media giant, known for its prowess on platforms like Twitter and Instagram, decides to venture into the uncharted territory of TikTok. Hootsuite, the beloved social media management tool, initially hesitated, but soon realized the platform’s potential for reaching a new audience.
In July 2021, Hootsuite took the plunge, armed with a strategy and a determination to conquer TikTok. But their initial approach, which involved repurposing content from other platforms and creating professional-looking videos, fell flat. TikTok’s audience craved something different, something more authentic and relatable.
Embracing TikTok’s Quirks
Hootsuite quickly realized that the key to TikTok success lay in embracing the platform’s unique culture and trends. They shifted their strategy, focusing on creating short, engaging videos that resonated with TikTok’s users. They also partnered with influencers, tapping into their vast network of followers and leveraging user-generated content.
Hootsuite’s Winning Tactics
Hootsuite’s TikTok journey is a testament to their adaptability and willingness to experiment. Here are some of the tactics that propelled them to success:
Battle of the Brands:
Hootsuite pitted their beloved mascot, Hootsuite Owl, against a competitor’s mascot in a playful duel. The result? A staggering 5,205% increase in followers.
7-Second Challenge:
Hootsuite hopped on the trend of creating short videos featuring trending audio clips. One of their videos, showcasing Hootsuite’s features in a humorous way, went viral with over 700,000 views.
Trending Audio:
Hootsuite cleverly used popular audio tracks to showcase their product’s capabilities. They demonstrated Hootsuite’s functionality in an engaging and relatable manner.
Dance Challenge:
Hootsuite collaborated with a choreographer to create a unique dance challenge, inviting users to showcase their moves. The challenge gained over 56,000 views, further boosting Hootsuite’s visibility.
Key Takeaways for Social Media Success
Hootsuite’s TikTok triumph offers valuable lessons for any business looking to succeed on social media:
- Social media managers must become more well-rounded and creative.
- Authenticity and low-production videos are highly valued on TikTok.
- It’s crucial to learn the platform’s language and culture.
- Engaging with other brands in the comments section can boost visibility.
- Trends on TikTok move quickly, so it’s important to act fast.
- Be selective about which trends to participate in, considering audience relevance.
Bonus: Hootsuite’s journey on TikTok is a testament to the power of adaptability and embracing new challenges. Their success demonstrates that even established businesses can thrive on emerging platforms by understanding their unique characteristics and tailoring their approach accordingly.
Conclusion: Hootsuite’s TikTok triumph is a story of innovation, experimentation, and a willingness to embrace the unexpected. By adapting to the platform’s culture and creating engaging content that resonated with its audience, Hootsuite proved that success on TikTok is possible for any business that is willing to step outside of its comfort zone and embrace the platform’s quirks.
Frequently Asked Questions:
Q: What were the biggest challenges Hootsuite faced on TikTok?
A: Hootsuite initially struggled to find content that resonated with TikTok’s audience. Their professional-looking videos performed poorly, and they realized the need to embrace the platform’s more casual and humorous style.
Q: What advice would Hootsuite give to businesses looking to succeed on TikTok?
A: Hootsuite recommends that businesses learn the platform’s language and culture, create authentic and engaging content, and be selective about which trends to participate in. They also emphasize the importance of adaptability and a willingness to experiment.
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