How to Schedule LinkedIn Posts: A Comprehensive Guide to Increase Engagement

Key Takeaways

• **Effortless LinkedIn Scheduling:** Plan and schedule LinkedIn posts ahead of time, freeing up time for strategic initiatives.
• **Increased Engagement and Consistency:** Optimize posting times, ensure consistency, and engage with your audience more effectively.
• **Streamlined Workflow with Hootsuite:** Utilize Hootsuite’s comprehensive suite of tools to manage LinkedIn presence, schedule posts, and track performance.

Imagine being able to plan and schedule your LinkedIn posts ahead of time, freeing up your precious time for more strategic initiatives. Well, LinkedIn’s native scheduling tool and Hootsuite’s robust capabilities make this dream a reality.

Scheduling Posts Directly on LinkedIn

LinkedIn’s native scheduling feature, introduced in November 2022, allows you to plan your posts with ease:

1. Sign in to LinkedIn and start composing your post.
2. Click the clock icon in the bottom-right corner of the post editor.
3. Select a date and time for your post to be published.
4. Click “Schedule” to set it live.

Viewing and Editing Scheduled Posts on LinkedIn

To manage your scheduled posts:

1. Go to the post composer and click the clock icon.
2. Under the date and time selection, click “See all scheduled posts.”
3. From there, you can delete posts or adjust their publish times using the icons provided.

Scheduling Posts on LinkedIn via Hootsuite

Hootsuite offers a comprehensive suite of tools for managing your LinkedIn presence, including scheduling posts:

1. Add your LinkedIn account to your Hootsuite dashboard.
2. Compose your post in Hootsuite:
• Click “Create” and select “Post.”
• Under “Post,” choose your LinkedIn page or profile.
• Enter your post content.
• Click “Schedule for later.”
• Select the date and time for publication.
• Click “Done” and then “Schedule” to queue your post.

Viewing and Editing Scheduled Posts on Hootsuite

To manage your scheduled posts in Hootsuite:

1. List view on Hootsuite dashboard:
   • A LinkedIn dashboard is created when you add your account to Hootsuite.
   • It contains streams for “My Updates” (published content) and “Scheduled” (upcoming posts).
   • Click the pencil icon to edit or the trash can icon to delete scheduled posts.
2. Calendar view in Hootsuite Planner:
   • For a broader view, use the Hootsuite Planner.
   • Click “Publish” and select the “Planner” tab.
   • Choose the Weekly or Monthly view to navigate your content calendar.
   • Select LinkedIn pages/profiles to filter posts.
   • Click any post to edit, reschedule, or move it to drafts.

Tips for Scheduling LinkedIn Posts

To maximize engagement, consider these tips:

• Optimal posting times: Tuesdays and Wednesdays at 9:00 AM tend to yield good results. Use Hootsuite’s Best Time to Post feature for tailored recommendations.
• Pausing posts: Monitor news and events that may impact your scheduled content. If necessary, edit, reschedule, or delete posts, or consider pausing all scheduled content.
• Promoting and targeting: You can schedule both organic and sponsored LinkedIn posts. Hootsuite provides suggestions for optimal posting times to maximize your advertising budget.

Bonus: Did you know LinkedIn also allows you to schedule LinkedIn Live videos? This feature is a great way to engage with your audience in real-time. To schedule a LinkedIn Live video, simply follow these steps:

1. Click on the “Start a LinkedIn Live” button on your LinkedIn homepage.
2. Select the date and time you want your Live video to go live.
3. Add a title and description for your Live video.
4. Click on the “Schedule” button.

Conclusion: By leveraging LinkedIn’s native scheduling tool or Hootsuite’s robust capabilities, you can streamline your LinkedIn marketing efforts, increase engagement, and save valuable time. Embrace these strategies to elevate your LinkedIn presence and drive meaningful connections.

Frequently Asked Questions:

What are the benefits of scheduling LinkedIn posts?

Scheduling LinkedIn posts allows you to plan your content in advance, freeing up your time for other tasks. It also helps you increase engagement by posting at optimal times and ensuring consistency in your posting schedule.

Can I edit or delete scheduled LinkedIn posts?

Yes, you can edit or delete scheduled LinkedIn posts both on LinkedIn’s native platform and through Hootsuite. Simply navigate to your scheduled posts and make the necessary changes.

Is it possible to schedule LinkedIn Live videos?

Yes, you can schedule LinkedIn Live videos to go live at a specific date and time. This allows you to promote your Live videos in advance and build anticipation among your audience.