Key Takeaways
- Enhanced SEO Audit Tool for improved search engine ranking.
- Expanded Ads Metrics for better understanding of campaign performance and ROI optimization.
- Improved integrations with Jira and SignalFx for streamlined workflow and enhanced monitoring capabilities.
Remember that feeling when you finally get that perfect gift for someone? You know, the one they’ve been hinting at for months, and you’ve been scouring the earth to find it? That’s exactly how we felt when we released our May 2020 product update. We’ve been working hard to bring you the features and improvements you’ve been asking for, and we’re thrilled to finally share them with you.
SEO Improvements
Our SEO audit tool has gotten a major upgrade. It now filters out recommendations for pages that are blocked from search results, so you can focus on the pages that matter most. This means you can spend less time on technical SEO and more time creating great content that will rank well in search engines.
Ads Metrics
We’ve expanded the reporting metrics for ads to include cost per MQL, SQL, deal, lead, opportunity, and session. This will give you a better understanding of how your ads are performing and help you make more informed decisions about your marketing campaigns.
Web Version for Marketing Emails
Marketing Hub Starter portals can now include a “view in browser” link in marketing emails. This gives your recipients an alternative way to view your email if they’re having trouble viewing it in their inbox. It’s a small change, but it can make a big difference in terms of user experience.
Jira Issue Attachments
Our Jira integration now allows you to add file and image content to Jira issues directly from HubSpot. This will provide more context for your problem reports and make it easier for your team to resolve issues.
Customizable Security Settings
We’ve enhanced the security features for websites, including HSTS, Referrer, and Content Security policies. These features will help protect your visitors and your brand from online threats.
Activity Logs API
We’ve introduced a new API that records content creation, updates, publications, and deletions. This will give you a better way to monitor and manage changes to your website.
Serverless Functions and Memberships
Serverless functions allow you to create custom server-side code without having to manage infrastructure. Memberships allow you to create login portals, which can be used to build app-like functionalities on your website.
SignalFx Monitoring
You can now sync website performance data into SignalFx. This will allow your IT team to monitor website uptime and performance using their preferred technology.
App Marketplace Reviews
Users can now leave ratings and reviews in the App Marketplace. This will help other HubSpot customers make informed decisions about which apps to install.
Account-based Marketing (ABM) Features
We’ve added a number of new ABM features to help you target and engage your most important accounts. These features include:
- Target Account Home: A central hub for monitoring progress on target accounts
- Account Overview: A deep-dive view of each target account
- Company-based lists: Segmentation of companies based on ABM properties
- ABM Reports and dashboards: Out-of-the-box tools for reporting and tracking ABM progress
Bonus: We’re also working on some exciting new features that we’ll be releasing later this year. These features include:
- Predictive lead scoring: Use AI to predict which leads are most likely to convert
- Customizable dashboards: Create dashboards that are tailored to your specific needs
- Improved reporting: Get more insights from your marketing data
We’re confident that these new features will help you take your marketing to the next level. We can’t wait to see what you create!
Frequently Asked Questions:
What are the benefits of using the new SEO audit tool?
The new SEO audit tool will help you identify and fix technical SEO issues that could be preventing your website from ranking well in search engines.
How can I use the new ads metrics to improve my marketing campaigns?
The new ads metrics will give you a better understanding of how your ads are performing. This information can help you make more informed decisions about your marketing campaigns and improve your ROI.
What are the benefits of using the new Jira integration?
The new Jira integration will help you streamline your workflow and improve collaboration between your marketing and development teams.
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