Key Takeaways
- Including “link in bio” in Instagram captions does not negatively impact post performance, as previously believed.
- Posts with “link in bio” may actually perform slightly better, reaching more people and receiving more engagement.
- Creating a strong link in bio page using tools like Hootsuite allows for the inclusion of multiple links and easy page updates.
Ever since Instagram removed clickable links from post captions, the “link in bio” has become a ubiquitous part of the platform. But what if I told you that including this phrase in your captions could actually be helping your posts perform better? That’s right, folks, the “link in bio” myth has been debunked!
Hypothesis: Link in Bio Hurts Post Performance
Many people believe that including “link in bio” in an Instagram caption decreases post performance because it’s seen as spammy or unprofessional. However, a recent study by Hootsuite found that this is not the case.
Methodology: Testing the Hypothesis
To test this hypothesis, Hootsuite used an Instagram Business account with 10,000+ followers. They posted the same image and caption on different days, with and without “link in bio.” They repeated the process with two other images on different days.
Results: Link in Bio Helps Post Performance
The results were surprising. All posts with “link in bio” performed slightly better than those without. Posts with “link in bio” reached more people, received more likes, and had higher engagement rates.
Conclusion: Link in Bio Is Your Friend
Based on these results, there is no evidence that Instagram punishes posts with “link in bio.” In fact, posts with “link in bio” may actually perform better. So, go ahead and link in bio to your heart’s content, without fear of retribution by Instagram.
Bonus: How to Create a Link in Bio Page
Now that you know that “link in bio” is your friend, it’s time to create a killer link in bio page. Here’s how to do it using Hootsuite:
- Log in to your Hootsuite account.
- Click on the “My Profile” tab.
- Click on the “Edit Profile” button.
- Scroll down to the “Link in Bio” section.
- Enter the URL of your link in bio page.
- Click on the “Save” button.
Frequently Asked Questions:
Q: Why did Instagram remove clickable links from post captions?
A: Instagram removed clickable links from post captions to reduce spam and improve the user experience.
Q: Can I use multiple links in my link in bio page?
A: Yes, you can use multiple links in your link in bio page by using a link in bio tool like Hootsuite.
Q: How often should I update my link in bio page?
A: You should update your link in bio page regularly, especially if you have new content to promote.
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