Key Takeaways
- Embrace a growth mindset and invest in innovation to drive business growth.
- Foster collaboration and open communication to create comprehensive solutions.
- Leverage technology and engage with customers to stay ahead in the evolving marketing landscape.
Imagine being the CEO of a company that works with major brands like BMW and Vanguard. That’s Lori Senecal’s reality. She joined kbs+ in 2009 and has since reinvigorated the team, launching a startup investment firm and a technology shop. But how did she do it? Let’s dive into her strategies and learn from the best.
Growth Strategies: Embracing Innovation
Senecal believes in a growth mindset and innovation at all levels. Under her leadership, kbs+ has launched several growth engines:
- kbs+ Ventures: An investment arm that invests in early-stage startups.
- kbs+ Spies & Assassins: A creative technology shop that develops cutting-edge solutions.
- kbs+ Content Labs: A content creation studio that produces engaging and impactful content.
- kbs+ Action Sports: A sports-related marketing agency that helps brands connect with passionate fans.
Partnerships: Collaboration for Success
kbs+ doesn’t do it alone. They collaborate with partners like The Media Kitchen and Ramona to provide comprehensive solutions. Senecal believes in agenda-free collaboration and open communication. “We’re all in this together,” she says.
Innovative Campaigns: Pushing the Boundaries
kbs+ is known for its innovative campaigns. Here are a few examples:
- iPad Wall: An interactive retail solution for Puma, featuring touchscreens that allow customers to engage with the brand in a unique way.
- BMW EVolve App: A mobile app that allowed consumers to evaluate their daily commutes and determine the suitability of an electric car, addressing range anxiety.
Technology and Engagement: The Future is Now
Senecal believes technology plays a crucial role in engagement. kbs+ has a dedicated Test Kitchen where they experiment with the latest tech products to stay at the forefront of digital and mobile strategies. “Technology is not just a tool; it’s a catalyst for innovation,” she says.
Rebranding Diesel Fuel: Changing Perceptions
kbs+ is working to rebrand diesel fuel, focusing on the advantages of light diesel vehicles in terms of fuel efficiency and ecology. They’re using creative campaigns to educate consumers and change their perceptions.
Advice for Young Leaders: Stand Up for Yourself
Senecal advises young female leaders to advocate for themselves, ask for what they need, and not be afraid to stand up for their interests. “Don’t be afraid to speak your mind,” she says. “Your voice matters.”
Industry Trends: The Future of Marketing
Senecal is excited about the potential of need-based and location-based mobile commerce apps, as well as the use of gesture-based interfaces for more intuitive interactions. “The future of marketing is all about personalization and engagement,” she says.
Bonus: Lori Senecal’s Words of Wisdom
- “Creativity is not just about coming up with new ideas; it’s about finding new ways to solve problems.”
- “Technology is a powerful tool, but it’s only as good as the people who use it.”
- “Don’t be afraid to fail. Failure is an opportunity to learn and grow.”
Conclusion
Lori Senecal is a true leader in the marketing industry. Her passion for creativity, innovation, and collaboration has made kbs+ a powerhouse. By embracing a growth mindset and constantly pushing the boundaries, she has set an example for young leaders everywhere. As the marketing landscape continues to evolve, we can expect Lori Senecal and kbs+ to remain at the forefront of change.
Frequently Asked Questions:
What is kbs+ known for?
kbs+ is known for its creativity and innovative campaigns. They focus on creating positive change for clients through ideas that drive business growth.
What is Lori Senecal’s advice for young leaders?
Lori Senecal advises young leaders to advocate for themselves, ask for what they need, and not be afraid to stand up for their interests.
What industry trends is Lori Senecal excited about?
Lori Senecal is excited about the potential of need-based and location-based mobile commerce apps, as well as the use of gesture-based interfaces for more intuitive interactions.
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