Key Takeaways
- Discover the power of email and Pocket for personalized and curated content consumption.
- Cultivate a thirst for knowledge and consume diverse content formats to stay informed and expand your perspectives.
- Embrace unconventional wisdom: be a curator, seek diverse perspectives, and learn to say no to content that doesn’t align with your interests.
Imagine a world where you could effortlessly sift through the vast ocean of content, extracting only the gems that truly resonate with you. That’s the dream, right? Well, Mitch Joel, renowned digital marketing expert and author, has mastered this art, and he’s here to share his secrets.
#1 Source for Staying Informed: The Power of Email and Pocket
Joel’s go-to sources for staying informed are email (on desktop) and Pocket (on mobile). He believes that email allows for a more personalized and curated experience, while Pocket serves as a digital vault for articles and content he wants to revisit.
The Constant Consumer: A Thirst for Knowledge
Joel’s consumption habits are nothing short of impressive. He devours news, articles, books, and podcasts whenever he’s not in meetings or asleep. His insatiable curiosity keeps him at the forefront of industry trends and global events.
Favorite Website: Quartz – A Daily Dose of Clarity
Among the countless websites out there, Joel has a special affinity for Quartz. He finds their content to be well-written, informative, and thought-provoking. Quartz provides him with a daily dose of clarity and insight into the complex world around us.
Undiscovered Recommendation: Nilofer Merchant – A Gem to Uncover
If you’re looking for a hidden gem in the content world, Joel highly recommends Nilofer Merchant (@Nilofer). Her unique perspectives and valuable insights will challenge your thinking and inspire you to see the world from a different angle.
Pet Peeve: Catchy Headlines That Fall Flat
One of Joel’s biggest pet peeves is catchy headlines that fail to deliver on their promise. He believes that headlines should accurately reflect the content, not merely serve as clickbait. When headlines overpromise and underdeliver, it undermines the credibility of the source.
Favorite Social Apps: Not Mentioned
Interestingly, Joel doesn’t mention any specific social media apps as his favorites. This suggests that he doesn’t rely heavily on social media for content discovery. Instead, he seems to prefer more curated and personalized sources like email and Pocket.
Content Types to Invest In: The Future of Content
When it comes to content types, Joel believes that podcasts, newsletters, slide decks, video blog posts, and books are the future. These formats allow for deeper engagement, more nuanced storytelling, and a more immersive experience.
Content Types to Hold: The Outdated and Ineffective
On the other hand, Joel suggests holding back on infographics and ebooks/white papers. He finds these formats to be often superficial and less effective in conveying complex ideas. Instead, he encourages creators to focus on more dynamic and engaging content types.
Bonus: Joel’s Unconventional Wisdom
Beyond his specific content preferences, Joel offers some unconventional wisdom that can help you navigate the content jungle:
- Be a curator, not a consumer: Don’t just passively consume content; actively curate and filter it to find what truly resonates with you.
- Seek out diverse perspectives: Don’t limit yourself to echo chambers; challenge your assumptions by exposing yourself to different viewpoints.
- Don’t be afraid to say no: Not all content is worth your time. Learn to politely decline content that doesn’t align with your interests or needs.
Conclusion:
Navigating the content jungle can be overwhelming, but with Mitch Joel’s unconventional wisdom, you can become a savvy content explorer. Remember, it’s not about consuming more content; it’s about consuming the right content that enriches your life and expands your horizons.
Frequently Asked Questions:
Q: What’s the best way to stay informed about current events?
A: Joel recommends using a combination of email (for personalized updates) and Pocket (for saving and organizing articles).
Q: How can I find hidden gems in the content world?
A: Joel suggests following thought leaders like Nilofer Merchant (@Nilofer) who share unique perspectives and valuable insights.
Q: What content formats should I focus on creating?
A: Joel believes that podcasts, newsletters, slide decks, video blog posts, and books are the most effective content types for the future.
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