Pin Away: How to Schedule Pins on Pinterest and Drive Engagement

Key Takeaways

• Save time and automate Pinning tasks: Pinterest scheduling tools like Hootsuite allow you to create and schedule Pins in advance, freeing up your time for other tasks.
• Reach your audience at the right time: By scheduling Pins, you can ensure they are published when your target audience is most active and likely to engage with them.
• Maximize Pinterest marketing results: Scheduling Pins consistently and using high-quality images and compelling descriptions can help you drive more traffic, sales, and engagement from Pinterest.

Imagine a world where your Pins are working hard for you, even when you’re sipping margaritas on a beach. That’s the magic of Pinterest scheduling! In this article, we’ll dive into the why, how, and where of scheduling Pins, so you can maximize your Pinterest marketing and leave the guesswork behind.

Why Schedule Pins on Pinterest?

Pinterest users are like hungry shoppers at a virtual farmers market, eager to discover new products and ideas. With 75% more likely to declare themselves “always shopping” than non-users, Pinterest is a treasure trove for businesses. And scheduling Pins ensures you’re reaching them at the perfect time, when they’re ready to buy.

The Pinterest Scheduler: Your Time-Saving BFF

A Pinterest scheduler is like a trusty sidekick that takes care of your Pinning duties while you focus on other important tasks. It lets you create and schedule Pins in advance, so you can batch your work and reach your audience when they’re most active.

Meet Pinterest’s Built-In Scheduler

Pinterest’s native scheduler is free and easy to use. But it has some limitations: you can only schedule up to 30 Pins at a time, and you can’t batch schedule or schedule for other platforms.

Hootsuite: The All-Star Scheduler

Hootsuite is a social media management powerhouse that offers robust Pinterest scheduling capabilities. With Hootsuite, you can schedule unlimited Pins, get AI-powered hashtag suggestions, collaborate with your team, and track your results with advanced analytics.

How to Schedule Pins on Pinterest

Scheduling Pins on Pinterest is a breeze, whether you use the Pinterest dashboard or Hootsuite.

Using Pinterest’s Dashboard

1. Create your Pin.
2. Click “Publish” and select “Schedule for later.”
3. Choose the date and time you want your Pin to go live.
4. Click “Schedule.”

Using Hootsuite

1. Connect your Pinterest account to Hootsuite.
2. Click on the “Planner” tab.
3. Create a new post and select “Pinterest” as the platform.
4. Upload your Pin image or video and add your description.
5. Choose the date and time you want your Pin to go live.
6. Click “Schedule.”

Where to Find Scheduled Pins on Pinterest

To find your scheduled Pins on Pinterest, go to your profile and click the “Created” tab. You’ll see a list of all your Pins, including scheduled ones.

Hootsuite’s Content Calendar: Your Scheduling Command Center

Hootsuite’s Planner provides a comprehensive view of your upcoming scheduled content. You can easily see what’s coming up, identify gaps, and make adjustments as needed.

Bonus: Tips for Pinterest Scheduling Success

Use high-quality images: Visuals are everything on Pinterest. Use eye-catching images that will stop scrollers in their tracks.

Write compelling descriptions: Your Pin descriptions should be clear, concise, and keyword-rich. Include a call-to-action to encourage users to engage with your Pin.

Schedule consistently: Pin regularly to keep your audience engaged and coming back for more.

Track your results: Use Pinterest Analytics to track the performance of your Pins and make data-driven decisions about your scheduling strategy.

Conclusion

Pinterest scheduling is a game-changer for businesses looking to maximize their Pinterest marketing efforts. By using a scheduler like Hootsuite, you can save time, reach your audience when they’re most engaged, and drive more traffic and sales to your website.

Frequently Asked Questions:

Can I schedule Pins to multiple Boards at once?

Yes, you can schedule Pins to multiple Boards at once using Hootsuite.

How far in advance can I schedule Pins?

With Pinterest’s built-in scheduler, you can schedule Pins up to 30 days in advance. With Hootsuite, you can schedule Pins indefinitely.

Can I edit scheduled Pins?

Yes, you can edit scheduled Pins on both Pinterest and Hootsuite. However, once a Pin is published, you cannot change its image or video.