Pinterest for Business: The Ultimate Guide to Elevate Your Brand’s Online Presence

Key Takeaways

• Pinterest is a visual search engine that caters to users seeking inspiration and ideas, making it an ideal platform for businesses to showcase their products, services, and brand stories.
• Pinterest users have a high purchase intent, with 93% using the platform to plan purchases and half making a purchase after seeing a promoted Pin.
• Pinterest offers businesses various benefits, including increased brand awareness, higher purchase intent among users, and the ability to reach a highly engaged audience.

In a world dominated by visual storytelling, Pinterest emerges as a vibrant platform where inspiration meets commerce. With over 200 million monthly users, Pinterest has become a goldmine for businesses seeking to connect with a highly engaged audience. Discover the untapped potential of Pinterest for business and embark on a journey to amplify your brand’s reach, drive traffic, and ultimately boost sales.

Why Pinterest for Business?

Pinterest is more than just a social media platform; it’s a visual search engine that caters to users seeking inspiration and ideas. This unique characteristic makes Pinterest an ideal platform for businesses to showcase their products, services, and brand stories in an engaging and visually appealing manner. Here are some compelling reasons why you should consider Pinterest for your business:

• High Purchase Intent: Pinterest users are more likely to make a purchase after seeing a promoted Pin. In fact, 93% of Pinners use the platform to plan purchases, and half of them have made a purchase after seeing a promoted Pin.
• Brand Discovery: Two-thirds of Pinners have discovered a new brand or product on Pinterest, highlighting the platform’s potential for expanding your brand’s reach and attracting new customers.
• Visual Inspiration: Pinterest is a visually driven platform where users seek inspiration for their everyday lives. By creating visually appealing Pins, you can capture the attention of potential customers and drive them to your website or online store.

Pinterest for Business Overview

Before diving into the world of Pinterest for business, let’s familiarize ourselves with some key terms:

• Pins: An image or video that a user has saved on Pinterest.
• Boards: Pinterest users save Pins to collections called boards. Boards can be organized by topic, interest, or any other relevant category.
• Feed: A Pinterest feed is a collection of links and content from the boards and users that a Pinner follows.

How to Set Up a Pinterest for Business Account

Getting started with Pinterest for business is a breeze. Follow these simple steps to create your account and start promoting your brand:

1. Sign Up: Visit the Pinterest for Business page and click “Sign up.” Enter your email address, password, business name, website, and category.
2. Complete Your Profile: Click on the three dots in the top right corner of your profile and select “Edit Settings.” Fill out your profile information, including a profile photo, About You section, and business location.
3. Verify Your Website: Claim your website by copying and pasting the provided text into the HTML code of your website’s homepage. This helps Pinterest verify that you’re the legitimate owner of the website.
4. Create Boards: Start creating boards to organize your Pins. Click on the Boards tab on your profile and click the “+” icon to create a new board. Give your board a name and choose a category.
5. Start Pinning: Install the Pinterest browser button to easily save images and videos from the web. Click the Pinterest icon in your browser toolbar to save an item as a Pin. Add a description and select the board to save the Pin to.

Pinterest for Business Tips and Tactics

Now that you have set up your Pinterest for business account, it’s time to dive into some strategies to make the most of this platform:

• Add the Save Button to Your Website: Make it easy for visitors to save your images directly from your website by adding the Pinterest Save button. This simple addition can significantly increase the number of Pins from your website.
• Pin Regularly: Consistency is key on Pinterest. Pin fresh and engaging content regularly to keep your audience engaged and coming back for more.
• Focus on High-Quality Images: Pinterest is a visual platform, so the quality of your images matters. Use high-resolution images that are visually appealing and relevant to your brand.
• Don’t Neglect the Words: While images are important, don’t forget the power of words. Use descriptive and keyword-rich Pin titles and descriptions to improve your visibility in search results.
• Use Rich Pins if Applicable: Rich Pins provide additional information about your Pins, such as product prices, availability, and recipes. If you sell products online, Rich Pins can be a great way to drive traffic to your website and increase sales.
• Engage, Always: Pinterest is a social platform, so engagement is crucial. Like, comment, and repin other users’ Pins to build relationships and expand your reach.
• Watch Your Analytics to Improve Your Strategy: Pinterest provides valuable analytics that can help you track your performance and identify areas for improvement. Use these insights to refine your strategy and optimize your Pins for better results.
• Try Pinterest Ads: Pinterest Ads can be an effective way to reach a wider audience and promote specific products or services. With targeted advertising options, you can ensure that your ads are seen by the right people.
• You can use Pinterest with Hootsuite!: Hootsuite is a social media management tool that allows you to schedule Pins, track your analytics, and engage with your audience from a single platform.

Bonus: Pinterest is not just for businesses selling physical products. Service-based businesses can also benefit from Pinterest by creating Pins that showcase their expertise, provide valuable tips and advice, and highlight customer testimonials.

Conclusion: Pinterest for business is a powerful tool that can help you connect with a highly engaged audience, drive traffic to your website, and ultimately boost sales. By following the tips and tactics outlined in this guide, you can create a successful Pinterest marketing strategy that aligns with your business goals and sets you up for success.

Frequently Asked Questions:

What are the key benefits of using Pinterest for business?

Pinterest offers several benefits for businesses, including increased brand awareness, higher purchase intent among users, and the ability to reach a highly engaged audience.

How do I create a Pinterest for business account?

To create a Pinterest for business account, visit the Pinterest for Business page, enter your business information, and complete your profile.

What are some tips for creating effective Pins?

To create effective Pins, focus on high-quality images, use descriptive and keyword-rich titles and descriptions, and consider using Rich Pins if applicable.

How can I track my performance on Pinterest?

Pinterest provides valuable analytics that allow you to track your performance and identify areas for improvement. Use these insights to refine your strategy and optimize your Pins for better results.

Can I use Pinterest Ads to promote my business?

Yes, Pinterest Ads can be an effective way to reach a wider audience and promote specific products or services. With targeted advertising options, you can ensure that your ads are seen by the right people.