Key Takeaways
- Growth-driven design (GDD) requires flexible pricing models due to its iterative nature. Three options include fixed monthly fees, two-phase breakdowns, and three-phase breakdowns for complex projects.
- Pitching GDD effectively involves educating clients on its benefits, such as continuous improvement and data-driven decision-making. Offering both GDD and traditional models for comparison can increase conversion rates.
- Ongoing services in GDD should be priced between $1,500 and $6,600 per month, depending on factors like research intensity and number of action items. GDD can drive ongoing value and long-term client relationships by focusing on continuous improvement.
Imagine you’re a web design agency owner, sipping your morning coffee, when a potential client calls. They’re looking for a new website, and you’re excited to share the wonders of growth-driven design (GDD). But then, the dreaded question arises: “How much will it cost?”
Packaging Growth-Driven Design Retainers
GDD is a unique approach to web design that focuses on continuous improvement and data-driven decision-making. This can make traditional pricing models a bit tricky. Here are three options to consider:
- Option 1: Package the entire process as a fixed monthly fee. This works best for small websites with a straightforward scope.
- Option 2: Break the process into two phases: strategy + launch pad, and ongoing work. This allows for more accurate quoting and flexibility for scope changes.
- Option 3: Break the process into three phases: strategy, launch pad, and continuous improvement. This provides the most accurate quote for large projects with multiple unknowns.
Pitching Growth-Driven Design
Once you’ve decided on your pricing model, it’s time to pitch GDD to your clients. Here are two approaches:
- Option 1: Pitch and quote both the traditional website model and GDD, letting clients decide. This gives them a clear comparison and helps them understand the benefits of GDD.
- Option 2: Pitch GDD exclusively, emphasizing its benefits and educating prospects on the value of continuous improvement. This requires more upfront effort but can lead to higher conversion rates.
According to Media Junction, a leading GDD agency, 4 out of 5 clients chose GDD when given both options.
Pricing Ongoing Services in Growth-Driven Design
Ongoing services are a key part of GDD, as they allow you to continuously improve the website and drive results. Here’s how to price them:
- Minimum: $1,500 per month. This covers the estimated time for planning, development, learning, and transfer phases.
- Realistic Range: $3,600 to $6,600 per month. More hours allocated for faster completion.
- Consider: Fast, faster, fastest packages with varying hours for completing action items.
Factors affecting pricing include research intensity in the planning phase and the number of action items in the development phase.
Bonus: GDD is a powerful approach that can help your clients achieve amazing results. By embracing a continuous improvement mindset, you can build a long-term relationship with your clients and drive ongoing value.
Conclusion: Pricing and pitching GDD can be a challenge, but by following these tips, you can effectively communicate its value to your clients and set your agency up for success.
Frequently Asked Questions:
What are the benefits of GDD?
GDD provides ongoing value, data-driven decision-making, and a focus on continuous improvement.
How do I measure the success of a GDD project?
Track key metrics such as traffic, leads, conversions, and revenue.
Can I use GDD for any type of website?
Yes, GDD is suitable for websites of all sizes and industries.
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