Key Takeaways
- Customize Your Snapcode: Create a unique and memorable Snapcode that reflects your brand’s personality and makes it easy for potential followers to find and add you.
- Promote Events with Geofilters: Create custom geofilters for events or campaigns to increase brand awareness and engage with your target audience in a location-based manner.
- Give Your Community the Reins: Shake things up by handing over your Snapchat account to an influencer or a customer who loves your brand, bringing a fresh perspective and attracting new followers.
In a world where attention spans are shorter than a goldfish’s memory, Snapchat has emerged as a game-changer for businesses looking to engage with their audience in a fun and interactive way. With over 300 million daily active users, Snapchat offers a unique platform to connect with potential customers, boost brand awareness, and drive sales. But standing out in the crowded Snapchat landscape requires a strategic approach and a few clever tricks up your sleeve. Here are 12 Snapchat tips to help you stay ahead of the competition and take your business to new heights.
Customizing Your Snapcode for a Unique Identity
Your Snapcode is your gateway to a world of Snapchat connections. Make it stand out by adding a personalized image that reflects your brand’s personality. Use editing tools like Picmonkey or Canva to create a design that’s both eye-catching and memorable. This customized Snapcode will set you apart from the crowd and make it easier for potential followers to find and add you.
Putting Your Snapcode in the Real World for Wider Reach
Don’t limit your Snapcode to the digital realm; bring it into the physical world to expand your reach. Print your personalized Snapcode on scannable objects like keychains, stickers, or even t-shirts. Distribute these items at events, trade shows, or even through your retail locations. This tangible approach makes it easy for interested individuals to follow you on Snapchat, increasing your visibility and growing your follower base.
Creating a Shareable Link for Easy Connectivity
In addition to sharing your Snapcode, create a personalized link that makes it even easier for people to add you on Snapchat. Open the app in camera mode, swipe down, tap Add Friends, and then select Share Username. This link can be shared on your website, social media platforms, or even in email campaigns. When someone taps on this link, they’ll be automatically added as your friend, making it a seamless and convenient way to connect with your audience.
Joining Ghostcodes to Tap into a Like-Minded Community
Ghostcodes is a platform that connects Snapchat users with shared interests. By joining Ghostcodes and adding your Snapchat account, you’ll become visible to a community of individuals who share your passions. This is a great way to increase your discoverability, attract like-minded followers, and build a stronger connection with your target audience.
Using Voice and Video Chat for Personalized Customer Service
Snapchat’s voice and video calling features aren’t just for friends and family; they can also be powerful tools for customer service. Birchbox, a popular beauty subscription service, used video chats to host open Q&A sessions with their followers, providing personalized advice and product recommendations. By offering real-time support through voice and video chat, you can build stronger relationships with your customers, address their concerns, and create a more positive brand experience.
Leaving Voice or Video Notes in Chats for Continuous Engagement
Sometimes, customers may not be available to take your call right away. That’s where voice or video notes come in. You can leave a 10-second voice or video note in a chat, which will play on a loop like a GIF in their chat window. This is a great way to continue the conversation, provide additional information, or simply send a friendly greeting. Voice and video notes add a personal touch to your customer interactions, making them more engaging and memorable.
Creating Stories from Saved Content for Engaging Content Curation
Don’t let your best Snaps and Stories disappear into the abyss. Save them to Memories and use them to create branded Stories that showcase your products, services, or behind-the-scenes glimpses of your business. You can even feature photos and videos sent by your followers, creating a sense of community and encouraging user-generated content. Stories are a powerful way to keep your Snapchat followers engaged and entertained, building a stronger connection with your brand.
Utilizing the Geolocated Our Story Feature for Event Promotion
The Our Story feature allows users in a specific area to submit Snaps to a live Story. This is a fantastic opportunity to promote events, campaigns, or product launches. Encourage your followers to submit Snaps during the event or campaign, and watch as your Story comes to life with user-generated content. This interactive approach creates a sense of excitement and buzz around your brand, attracting new followers and generating interest in your offerings.
Promoting Events with Custom Geofilters for Location-Based Marketing
Geofilters are location-specific Snapchat overlays that can be used to promote events, products, or simply add a fun touch to your Snaps. Create your own custom geofilters for a small fee to increase brand awareness or promote an event. These geofilters will be available to all Snapchat users in the designated area, providing a unique and interactive way to engage with your target audience.
Creating Your Own TV Series for Consistent Content Delivery
Keep your Snapchat followers engaged by posting video content regularly. Try posting video content at the same time each week, like a TV series. This consistency will help you build a loyal following and keep your audience coming back for more. Your video content can include product demonstrations, behind-the-scenes glimpses, or even just fun and entertaining segments. The key is to be creative, consistent, and engaging.
Giving Your Community the Reins for a Fresh Perspective
Shake things up and give your Snapchat account a temporary makeover by handing it over to an influencer known by your followers. This could be a celebrity, a blogger, or even a customer who loves your brand. This fresh perspective will bring new ideas, content, and a different voice to your Snapchat account, attracting new followers and engaging your existing ones. Just make sure to choose an influencer who aligns with your brand values and target audience.
Creating Exclusive Offers for Snapchat Followers to Drive Sales
Offer exclusive promo codes, discounts, or early access to new products exclusively to your Snapchat followers. This is a great way to grow your follower base and drive sales. Promote these exclusive offers on your other social media platforms and website to encourage people to follow you on Snapchat. By providing value and incentives to your Snapchat followers, you’ll create a sense of exclusivity and loyalty, turning them into brand advocates.
Bonus: Unleashing the Power of Snapchat Analytics
Snapchat offers a wealth of analytics data that can help you track your performance, measure engagement, and optimize your Snapchat marketing strategy. Use these analytics to understand your audience’s behavior, identify trends, and see what content resonates best with them. This data-driven approach will help you refine your Snapchat strategy, target your audience more effectively, and achieve better results.
In conclusion, Snapchat is a powerful platform for businesses looking to connect with their audience, boost brand awareness, and drive sales. By implementing these 12 Snapchat tips, you can stay ahead of the competition, engage your followers, and grow your business on this dynamic social media platform.
Frequently Asked Questions:
What are some creative ways to use Snapchat for business?
You can use Snapchat to host Q&A sessions, product demonstrations, behind-the-scenes tours, or even create interactive games and quizzes. Get creative and think outside the box to find unique ways to engage your audience and promote your brand.
How can I measure the success of my Snapchat marketing efforts?
Snapchat offers analytics data that allows you to track your performance, measure engagement, and see what content resonates best with your audience. Use this data to refine your Snapchat strategy, target your audience more effectively, and achieve better results.
What are some common mistakes to avoid when using Snapchat for business?
Some common mistakes include posting too frequently, creating content that is not relevant to your audience, and ignoring user-generated content. Make sure to post consistently, create engaging content that aligns with your brand values, and encourage your followers to interact with you.
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