Snapchat Discover: The Ultimate Guide for Brands

Key Takeaways

  • Snapchat Discover provides brands with a massive audience, including a significant exclusive audience that does not use other social media platforms.
  • Discover curates personalized content based on user preferences, ensuring targeted exposure for brands’ messages.
  • Brands can leverage Snapchat Discover through various options, including becoming a publishing partner, submitting stories for inclusion on Snapchat’s or partner stories, and utilizing alternative advertising options such as sponsored lenses and filters.

Imagine a world where you could reach millions of people with your brand’s message, including a significant chunk who aren’t on other social media platforms. That’s the power of Snapchat Discover, a news feed-like page that has become a content hub for young people.

Massive Audience, Unique Reach

With over 200 million daily active users, Snapchat Discover offers a massive audience for brands. And here’s the kicker: 38% of those users don’t use Facebook or Instagram. That’s a significant exclusive audience that you can tap into.

Personalized Content, Targeted Exposure

Discover curates content based on user preferences, ensuring that your brand’s message is reaching the right people. This targeted exposure is crucial for effective marketing campaigns.

How to Get on Snapchat Discover

There are three main ways to get your brand featured on Snapchat Discover:

1. Become a Publishing Partner

Snapchat is selective in choosing publishing partners, so your content must be high-quality and align with the platform’s theme. If you’re accepted, you’ll be able to post your own content on Discover.

2. Submit to be Featured on Snapchat’s Story

Even if you’re not a publishing partner, you can still submit your stories to be considered for inclusion on Snapchat’s own Discover Story. Just make sure your stories are relevant, engaging, and adhere to community guidelines.

3. Submit to be Featured on Partner Stories

You can also submit your stories to be featured on the stories of Snapchat publishing partners. This is a great way to get your brand in front of a wider audience.

Guidelines for Content on Discover

To ensure a positive experience for users, Snapchat has specific guidelines for content on Discover. Your content should be:

  • Age-appropriate
  • Engaging and relevant
  • Adherent to community guidelines

Alternative Advertising Options

While getting on Discover may be challenging, there are other ways to advertise on Snapchat:

  • Sponsored lenses: Create custom lenses that users can interact with.
  • Sponsored filters: Add branded filters to users’ photos and videos.
  • Geofilters: Target users in specific locations with branded geofilters.

Bonus: Remember, Snapchat is a platform for young people, so tailor your content accordingly. Be creative, fun, and engaging. And don’t forget to use plenty of visuals, as they are more likely to capture attention on Snapchat.

Snapchat Discover can be a powerful tool for brands looking to reach a large and engaged audience. By following these guidelines and embracing the platform’s unique features, you can create content that resonates with Snapchatters and drives results for your brand.

Frequently Asked Questions:

What are the benefits of advertising on Snapchat Discover?

Massive audience, personalized content, targeted exposure.

How do I become a Snapchat publishing partner?

Negotiate an agreement with Snapchat and meet their content quality standards.

Can I still advertise on Snapchat if I’m not a publishing partner?

Yes, through sponsored lenses, filters, and geofilters.


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *