Key Takeaways
- **Communicate with sensitivity, caution, and thoughtfulness during a crisis.**
- **Follow the 10 tips provided to guide your crisis communication on social media.**
- **Prioritize honesty, transparency, and providing value to your audience in your crisis communication.**
In times of crisis, navigating social media requires sensitivity, caution, and thoughtfulness. As brands, we must ask ourselves, “How can we help?”
10 Tips for Communicating on Social Media During a Crisis
1. Review (and consider pausing) your social media content calendar
2. Adopt a social media policy
3. Identify your response team
4. Make sure your employees are informed of your company’s position
5. Communicate with honesty, transparency, and compassion
6. Cite credible sources only
7. Use social media monitoring and listening features to stay informed
8. Avoid “trendjacking” or activities that make it seem like you’re only interested in profit
9. Be open to questions
10. Don’t disappear
Examples of Crisis Communications on Social Media
To inspire you, here are some examples of brands handling crises on social media:
Bonus: Our 8-step guide to building your social media presence will help you create a more effective social media strategy.
[Conclusion]
Frequently Asked Questions:
What should I do if I’m facing a social media crisis?
Follow the 10 tips outlined in this article. Remember to prioritize empathy, transparency, and providing value to your audience.
How can I prepare my brand for a potential crisis?
Adopt a social media policy, identify your response team, and have a plan in place for monitoring and responding to emergencies.
[and so on… ]
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