Stop Sending

Key Takeaways

• **Craft valuable follow-up emails:** Provide specific updates, insights, or personalized content to avoid “just checking in” emails.
• **Avoid arbitrary follow-up times:** Schedule emails based on milestones or events to ensure relevance and avoid spamming.
• **Foster healthy relationships:** Engage with prospects on multiple channels, attend events, and offer personalized support to build connections and increase sales success.

Imagine being on a first date, and instead of having a genuine conversation, your companion keeps interrupting you with, “Just checking in.” It would be annoying, right? The same goes for sales emails. Instead of spamming prospects with useless “just checking in” messages, focus on sending valuable follow-ups that build relationships and drive sales.

Craft Valuable Follow-Up Emails

The key to avoiding “just checking in” emails is to provide value. Offer specific updates or insights relevant to the prospect’s business or industry. Share case studies or success stories that demonstrate the value of your product or service. Or, offer personalized content, such as a tailored presentation or whitepaper.

Example: “Hi [Prospect Name], I noticed you recently viewed our webinar on [Topic]. I’ve attached a case study that highlights how our solution helped [Similar Company] achieve [Specific Result].”

Avoid Sending Emails at Arbitrary Times

Another mistake to avoid is sending emails at arbitrary times. Instead, schedule follow-ups based on specific milestones or events, such as after a meeting, product demo, or email sequence. This ensures that your emails are timely and relevant.

Foster Healthy Relationships

Building strong relationships is crucial for sales success. Go beyond just sending emails. Engage with prospects on social media, attend industry events, and offer personalized support. By fostering genuine connections, you’ll increase the likelihood of closing deals.

Avoid Spamming

It’s important to avoid spamming prospects. According to a study by SalesLoft, 80% of sales occur after the fifth to twelfth contact with a prospect. This suggests that either sales reps are sending excessive follow-up emails or fostering healthy relationships.

To avoid spamming, focus on sending valuable and timely emails. Personalize your messages, offer insights, and schedule follow-ups based on specific events. By doing so, you’ll build stronger relationships and increase your chances of closing deals.

Bonus: Remember, the goal of follow-up emails is to nurture relationships and drive sales. By providing value, avoiding spam, and fostering genuine connections, you can create a pipeline of qualified prospects and increase your sales success.

Conclusion: Stop sending “just checking in” emails. Instead, focus on sending valuable follow-ups that build relationships and drive sales. By following the tips outlined in this guide, you can increase your sales success and build a loyal customer base.

Frequently Asked Questions:

What are some alternatives to “just checking in” emails?

Craft valuable follow-up emails that provide specific updates, insights, or personalized content.

How often should I send follow-up emails?

Schedule follow-ups based on specific milestones or events, such as after a meeting or email sequence.

How can I avoid spamming prospects?

Personalize your messages, offer insights, and schedule follow-ups based on specific events. Avoid sending excessive emails.