Key Takeaways
- The 7-second TikTok challenge can be effective in increasing video reach and engagement by leveraging trending audio and captivating viewers with concise and engaging content.
- To maximize impact, use text strategically to provide value or guidance, while keeping the video short and engaging to capture attention and encourage watch time.
- Experiment with different video formats and content to determine what resonates best with your target audience, as TikTok is a constantly evolving platform that rewards creativity and adaptation.
Have you heard about the 7-second TikTok challenge? It’s a viral trend where creators post videos that are exactly seven seconds long, often featuring a trending sound and lots of text. But does it actually work? We decided to put it to the test.
The Experiment
We created three different seven-second videos:
- One with our mascot Owly
- One with a team member demonstrating a productivity hack
- One with a team member explaining the seven-second trend
All three videos featured trending audio, but the first two videos had “lots” of text, while the third video had less text and used original audio.
The Results
The first two videos performed exceptionally well. The second video, in particular, garnered almost half a million views! The watch time on these videos was also longer than average, indicating that viewers were engaged.
The majority of views for the first two videos came from the For You Page (FYP), which means they got significant reach. This suggests that the seven-second challenge can help videos get discovered by a wider audience.
On the other hand, the third video, which used original audio and less text, had lower stats and a lower percentage of views from the FYP. This indicates that text-heavy videos may be more likely to capture viewers’ attention and encourage them to stick with the video longer.
Conclusion
Based on our experiment, we can conclude that the seven-second challenge can be an effective way to increase the reach and engagement of your TikTok videos. However, it’s important to keep a few things in mind:
- Use text strategically: Longer text can encourage viewers to stick with the video longer, but it should have a clear takeaway or offer helpful tips.
- Keep it short and engaging: Seven seconds is a short amount of time, so make sure your video is engaging and to the point.
- Experiment: There is no one-size-fits-all formula for success on TikTok. Experiment with different video formats and content to see what works best for your audience.
Bonus: Remember, TikTok is a constantly evolving platform. What works today may not work tomorrow. The key to success is to stay up-to-date with the latest trends and to be willing to experiment. As Gary Vaynerchuk once said, “It’s not about the best time to post, it’s about posting consistently.”
So, what are you waiting for? Give the seven-second challenge a try and see if it can help you boost your TikTok game.
Frequently Asked Questions:
Is the 7-second challenge still relevant?
While the challenge gained popularity in 2022, the concept of creating engaging and concise videos remains relevant on TikTok.
How can I make my 7-second TikTok videos more engaging?
Use eye-catching visuals, trending sounds, and text that provides value or entertainment to the viewer.
What are some common mistakes to avoid when creating 7-second TikTok videos?
Avoid using too much text, making the video too cluttered, or relying solely on popular trends without adding your own unique spin.
Leave a Reply