In the fiercely competitive world of advertising, agencies are constantly vying for attention amidst a barrage of sales pitches. Standing out from the crowd is no easy feat, but TBWAHuntLascaris, a South African agency, found a unique and highly effective way to do just that: 3D paper art.
3D Paper Art: A Novel Approach to Creative Briefs
The agency’s ingenious idea was to transform ordinary brown paper bags, typically used for job briefs, into intricate 3D paper art designs for clients. By utilizing the paper briefs themselves as the raw material for their creations, TBWAHuntLascaris added a personal and tangible touch to their proposals.
Transforming Briefs into Works of Art
Within six weeks of implementing this innovative approach, the agency witnessed a remarkable 450% increase in design work. Clients were captivated by the creativity and craftsmanship of these unique paper sculptures, which showcased the agency’s exceptional talent and attention to detail.
Key Examples of 3D Paper Art Brilliance
- Mainstay Island Vodka: A paper sailboat with a vodka bottle as the mast, symbolizing the brand’s adventurous spirit.
- Airoma Air Freshener: A paper air freshener with a scent diffuser made from the brief, effectively conveying the product’s functionality.
- Maynards Sweets: A paper candy bag filled with gummy bears made from the brief, capturing the playful and sweet nature of the brand.
- Bioclassic: A paper plant with leaves made from the brief, highlighting the brand’s commitment to sustainability.
- Fatti’s & Moni’s: A paper pizza box with a pizza made from the brief, creatively representing the brand’s delicious culinary offerings.
Bonus: The agency’s success with 3D paper art not only showcased their creativity but also reinforced the importance of personalization and storytelling in the advertising industry. By going the extra mile to create unique and memorable proposals, TBWAHuntLascaris demonstrated their passion for their craft and their unwavering commitment to client satisfaction.
In conclusion, TBWAHuntLascaris’s ingenious use of 3D paper art transformed the agency’s advertising briefs into captivating works of art. This innovative approach not only increased their design work but also solidified their reputation as a highly creative and client-centric agency.
Frequently Asked Questions:
What inspired TBWAHuntLascaris to use 3D paper art?
The agency sought to differentiate themselves amidst numerous sales pitches and showcase their creativity and craftsmanship.
How did the 3D paper art proposals impact client perception?
Clients were highly impressed by the uniqueness and attention to detail, leading to increased design work for the agency.
What are some key takeaways from TBWAHuntLascaris’s success?
Personalization, storytelling, and going the extra mile can significantly enhance the effectiveness of advertising proposals.
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