Key Takeaways
- Long-form videos (10+ minutes) are making a comeback on social media due to increased time spent on these platforms and the desire for storytelling content.
- Using long-form videos in social media marketing can enhance brand building, foster audience connections, and boost video sharing rates.
- Effective long-form videos should prioritize high-quality production, brevity (around 10-15 minutes), and relevance to the target audience.
Remember the days when we used to sit down and watch hour-long documentaries or TV shows? Well, it seems like those days are making a comeback, but this time it’s on social media. That’s right, long-form videos are having a resurgence, and they’re here to stay.
The Definition of Long-Form Videos
So, what exactly is a long-form video? According to Google, it’s any video that’s longer than 10 minutes. The Shorty Awards, on the other hand, defines it as a video that’s at least 2 minutes long. Either way, it’s clear that long-form videos are much longer than the typical 15-second clips we’re used to seeing on social media.
Why Long-Form Videos Are Making a Comeback
There are a few reasons why long-form videos are making a comeback. First, people are spending more time on social media than ever before. In fact, the average person spends about 2 hours per day on social media. That’s a lot of time to watch videos!
Second, people are becoming more interested in watching videos that tell stories. This is especially true on platforms like YouTube and Facebook, where people are looking for content that’s both entertaining and informative.
The Benefits of Long-Form Videos
There are a number of benefits to using long-form videos in your social media marketing strategy. First, they allow you to tell stories and connect with your audience on a deeper level. This can be crucial for brand building and changing attitudes.
Second, long-form videos are more likely to be shared than short-form videos. This is because people are more likely to share content that they find valuable and interesting.
How to Create Effective Long-Form Videos
If you’re thinking about creating long-form videos for your social media marketing strategy, there are a few things you should keep in mind.
First, make sure that your videos are high-quality. This means using good lighting, sound, and editing. You should also make sure that your videos are visually appealing and engaging.
Second, keep your videos short and to the point. Even though long-form videos are becoming more popular, people still don’t want to watch videos that are too long. Aim for videos that are around 10-15 minutes long.
Finally, make sure that your videos are relevant to your audience. People are more likely to watch videos that they find interesting and relevant to their lives.
Examples of Successful Long-Form Videos
Here are a few examples of successful long-form videos:
- Hyundai’s “Glanzvolle Momente mit Hyundai” campaign focused on emotional storytelling, highlighting the sentimental value of owning a Hyundai over time.
- Patagonia’s “Worn Wear” video series showcases customer stories and the company’s mission to protect the environment, emphasizing brand values and community.
- Dollar Shave Club’s “The Dull Life” campaign used hour-long videos to demonstrate the importance of regularly replacing dull razor blades, resulting in increased viewership.
- Buzzfeed’s “The Power to Live and Forgive” video, a 14-minute documentary about Eva Mozes Kor’s Holocaust survival, achieved significant views on YouTube and Facebook.
- Airbnb’s “#HostWithPride” campaign featured personal interviews with LGBTQ+ couples, highlighting the company’s commitment to diversity and inclusion and educating viewers about the challenges faced by LGBTQ+ travelers.
Tools for Managing Long-Form Videos
If you’re looking for a tool to help you manage your long-form videos, there are a few options available. One popular option is Hootsuite, which allows businesses to manage their videos across multiple platforms from a single dashboard.
Bonus: If you’re still not convinced that long-form videos are worth your time, consider this: a recent study by Wyzowl found that 85% of consumers prefer watching videos over reading text. That’s a huge opportunity for businesses to reach their target audience.
So, if you’re looking for a way to stand out from the crowd and connect with your audience on a deeper level, long-form videos are the way to go.
Frequently Asked Questions:
What is the ideal length for a long-form video?
The ideal length for a long-form video depends on the platform and the topic. However, most long-form videos are between 10 and 15 minutes long.
How can I make sure my long-form videos are engaging?
To make sure your long-form videos are engaging, focus on telling a story, using high-quality visuals, and keeping your videos short and to the point.
What are some of the benefits of using long-form videos in my social media marketing strategy?
Long-form videos can help you tell stories, connect with your audience on a deeper level, and increase your chances of getting your videos shared.
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