Key Takeaways
- Unified, an enterprise marketing tech company, offers a comprehensive platform for managing audience engagement and measuring ROI across social media platforms.
- Its products and services streamline marketing processes, provide real-time insights, and help brands become “social enterprises” with a holistic approach to paid, owned, and earned media.
- As the future of social media marketing revolves around data, Unified’s platform empowers marketers to collect, analyze, and leverage data to optimize campaigns and shape the future of the industry.
Imagine a world where marketing was as simple as posting a few tweets and sharing some Facebook updates. Unfortunately, that world doesn’t exist. In today’s digital landscape, marketing is a complex beast that requires a multi-faceted approach. That’s where Unified comes in.
Unified: The Enterprise Marketing Tech Company
Unified is an enterprise marketing technology company that helps brands and agencies manage audience engagement and measure ROI across social media platforms. Founded by experienced software industry executives, Unified recognized the need for technology to handle the increasing data volume in marketing. Today, the company’s products and services are used by some of the world’s largest brands and agencies.
Products and Services
Unified offers a range of products built on its Social Operating Platform, including:
- Planning: Generates cross-channel social media plans, RFP responses, and cost-per-action pricing.
- Buying and Optimization: Allows simultaneous media buying across multiple social networks, tests creative permutations, and optimizes investments based on KPIs.
- Insights and Measurement: Provides real-time insights, reporting, and analytics to track performance and make campaign decisions.
- AMPlet Suite: Amplifies distribution of ads and editorial content across social platforms and tracks earned media ROI.
Benefits for Agencies
Agencies can integrate Unified’s products into their existing workflows to:
- Efficiently manage client needs and generate RFPs.
- Plan, buy, optimize, and execute social campaigns across multiple platforms.
- Track performance and measure ROI in real-time.
- Quantify the earned media ROI of social application development.
Benefits for Brands
Unified helps brands become “social enterprises” by:
- Providing tools for seamless collaboration across the enterprise.
- Enabling real-time insights into paid, owned, and earned media results.
- Quantifying the impact of offline marketing on online goals.
Industry Trends
Unified was founded to address the need for technology that can help marketers navigate the increasing complexity of social media marketing. The company believes that brands must adopt a holistic approach to marketing, including paid, owned, and earned media. By providing a single platform for managing all aspects of social media marketing, Unified helps brands achieve their marketing goals more effectively.
Bonus: The future of social media marketing is all about data. As the amount of data available to marketers continues to grow, Unified is well-positioned to help brands make sense of it all. The company’s Social Operating Platform provides marketers with the tools they need to collect, analyze, and use data to improve their campaigns. As a result, Unified is helping to shape the future of social media marketing.
Conclusion: Unified is a leading enterprise marketing technology company that helps brands and agencies manage audience engagement and measure ROI across social media platforms. The company’s products and services are used by some of the world’s largest brands and agencies. Unified is well-positioned to help marketers navigate the increasing complexity of social media marketing and achieve their marketing goals more effectively.
Frequently Asked Questions:
What is Unified?
Unified is an enterprise marketing technology company that helps brands and agencies manage audience engagement and measure ROI across social media platforms.
What are the benefits of using Unified?
Unified provides a range of benefits for both brands and agencies, including improved efficiency, better decision-making, and increased ROI.
How much does Unified cost?
Unified offers a range of pricing plans to meet the needs of different businesses. Contact Unified for more information on pricing.
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