Key Takeaways
- Amplify Your Brand’s Voice: By engaging employees on social media, brands can leverage their authenticity and expertise to increase visibility and trust.
- Employee Engagement Strategy: Create a blueprint that guides employees in sharing branded content, provides tools, and tracks performance.
- Foster a Culture of Authenticity: Encourage employees to share their unique experiences and insights, bringing a relatable voice to the brand’s social media presence.
In a world where authenticity and trust reign supreme, brands are turning to their most valuable assets: their employees. With a whopping 54% of people trusting regular employees and 68% trusting technical experts, according to the Edelman Trust Barometer, it’s time to amplify your brand’s voice through your team’s social media prowess.
What is an Employee Engagement Social Media Strategy?
Think of it as a blueprint, a roadmap to guide your employees in amplifying your brand’s visibility on social media. This strategy outlines how they can share branded content, provides tools for content distribution, and helps track performance.
6 Tips for Creating an Employee Engagement Social Media Strategy That Rocks:
1. Send Out an Employee Survey:
Get to know your employees’ social media preferences. Hootsuite’s survey revealed different content preferences across teams and regions. Tailor your strategy accordingly.
2. Provide the Right Content to the Right Employees:
Create a content council with representatives from various departments. Provide relevant content for sharing and advocate for the program within teams. Sodexo’s successful program focused on thought leadership and stakeholder outreach.
3. Provide Plenty of Content:
Aim for a steady stream of 10-15 shareable content pieces weekly. Gradually increase output as you learn what resonates with your team. Include blog posts, job listings, industry news, and more.
4. Run a Contest:
Who doesn’t love a little friendly competition? Prizes can be a great motivator for employee participation. Hootsuite’s ongoing incentive program encourages content sharing with varying prizes.
5. Get Employees Involved in Product Launches:
Your employees are your biggest advocates. Create shareable content for each campaign, working with creative teams to ensure content stands out. Meliá Hotels International’s #StaySafewithMeliá campaign, involving employees and influencers, reached 5.6 million people.
6. Share Company Swag:
Branded company items promote workplace pride and nonverbal advocacy behavior. Studies show company swag is a common form of nonverbal advocacy behavior.
3 Tools to Help Engage Employees on Social Media:
1. Hootsuite Amplify:
A specialized tool for employee engagement through social media. Allows easy sharing of approved content from desktop or mobile app. Features push notifications, internal announcements, and content division into topics.
2. Workplace by Facebook:
A widely used collaboration tool. Connect Amplify to Workplace to post content to specific groups. Gather content ideas from employee discussions and shared content.
3. Hootsuite Analytics:
Track results and learn from employee sharing habits and content impact. Create custom reports to demonstrate program effectiveness. Important metrics include adoption rate, sign-up rate, share rate, clicks, goal completions, and total traffic.
Bonus: Remember, it’s not just about sharing content; it’s about creating a culture of authenticity and engagement. Encourage employees to share their own experiences, insights, and stories. Their unique perspectives can bring a fresh and relatable voice to your brand’s social media presence.
With Hootsuite Amplify, you can boost your social media reach, engagement, and measurement. Schedule a personalized demo to see how Amplify can benefit your organization.
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