Key Takeaways
- Embrace video content, interactive features, and transparency to stay ahead in the ever-changing social media landscape.
- Create authentic and engaging content that resonates with your audience to build a loyal following.
- Experiment with new features, leverage augmented reality, and prioritize transparency to increase engagement and reach new audiences.
In the ever-evolving realm of social media marketing, brands that stand still fall behind. Embracing new features, experimenting with innovative formats, and prioritizing transparency are the keys to unlocking success in 2018. Let’s dive into the depths of each platform and discover the secrets to social media mastery.
Facebook: A Video-Centric Revolution
Facebook, the undisputed social media behemoth, continues to push the boundaries of engagement. Their latest offering, Watch, is a dedicated platform for video content, akin to television. It’s time for brands to up their video game and create compelling content that captivates audiences.
Collaborative Stories in Groups and Events allow brands to engage with their communities in a more interactive manner. Creating shareable, 24-hour stories within these groups and events fosters a sense of belonging and encourages participation.
To alleviate copyright concerns, Facebook has introduced royalty-free music for videos. Brands can now add captivating music to their videos without worrying about legal ramifications.
Instagram: Transparency and Visual Storytelling
Instagram, the visual storytelling haven, continues to evolve with new features that enhance user experience and brand engagement.
Story Highlights allow brands to curate and organize their best Stories on their profile. This feature provides a permanent home for captivating content, extending its lifespan beyond 24 hours.
Transparency is key on Instagram. Brands must clearly indicate paid partnerships with influencers using tags. This honesty builds trust with followers and ensures compliance with advertising regulations.
Live with a Guest takes Instagram Live to the next level, allowing brands to broadcast live with another user on a split screen. This feature opens up new possibilities for engaging collaborations and interactive content.
Snapchat: Augmented Reality and Swipe-Up Links
Snapchat, the platform known for its ephemeral nature, is embracing augmented reality and interactive features.
Website links on Filters and Lenses allow brands to add swipe-up links to sponsored filters and lenses, directing users to their website or specific landing pages. This seamless integration drives traffic and enhances the user experience.
Branded Lenses offer brands a unique opportunity to create custom augmented reality experiences for their audience. These lenses can be tailored to align with brand identity and provide users with an immersive and interactive way to engage with the brand.
Twitter: Expanding Horizons and Creative Engagement
Twitter, the platform known for its brevity, has expanded its horizons with a 280-character limit, allowing for more expressive tweets.
Creative Direct Message Cards enable brands to share images, videos, and CTAs in direct messages. This feature transforms direct messages into mini-landing pages, providing a more engaging and interactive experience.
Automated Promoted Tweets simplify the process of promoting tweets. With Promote Mode, brands can automatically promote their best tweets, ensuring maximum visibility and engagement.
LinkedIn: Professional Networking and Video Content
LinkedIn, the professional networking platform, is venturing into the world of video content and career advice.
LinkedIn Videos allow professionals and brands to create and share videos with their network, providing a powerful medium for thought leadership and storytelling.
Career Advice connects professionals with mentors and experts in their field. This feature facilitates knowledge sharing, career guidance, and the development of professional networks.
Pinterest: Visual Search and Product Discovery
Pinterest, the visual discovery platform, continues to enhance its visual search capabilities.
Lens Your Look is a visual search tool that allows users to match photos with similar products on Pinterest. This feature simplifies product discovery and inspires users with visually appealing content.
Bonus: The key to social media success lies in understanding your audience and creating content that resonates with them. Authenticity and transparency are essential elements in building a loyal following. Brands must consistently engage with their audience, respond to comments and messages, and demonstrate a genuine interest in their community.
To stay ahead in the ever-changing social media landscape, brands must embrace innovation, experiment with new features, and prioritize transparency and authenticity. By leveraging these trends and adapting their strategy accordingly, brands can increase engagement, reach new audiences, and achieve their marketing goals.
Frequently Asked Questions:
What are the key trends in social media marketing for 2018?
Experimenting with new features, embracing video content, prioritizing transparency, and leveraging augmented reality are some of the key trends shaping social media marketing in 2018.
How can brands increase engagement on social media?
Creating compelling video content, using interactive features, and engaging with their audience through comments and messages are effective ways to increase engagement on social media.
What are some best practices for social media marketing in 2018?
Authenticity, transparency, and understanding your audience are crucial best practices for social media marketing in 2018. Brands should focus on creating content that resonates with their audience and building genuine connections.
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