Key Takeaways
- Key Takeaway 1: Pinterest is a rapidly growing e-commerce platform with over 400 million active monthly users, providing businesses with a vast potential customer base.
- Key Takeaway 2: Pinterest offers user-friendly shopping features, such as Shop from Boards, Shop from Pins, and Style Guides, making it easy for users to discover and purchase products.
- Key Takeaway 3: By following best practices like identifying a niche, solidifying brand identity, creating visually appealing content, and utilizing marketing strategies, businesses can leverage Pinterest to effectively reach new customers and drive sales.
Remember the good old days when Pinterest was just a place to find outfit inspiration and funny cat memes? Well, those days are long gone. Today, Pinterest is a serious player in the online shopping game, and it’s time for businesses to take notice.
Why Sell on Pinterest?
Pinterest has a rapidly growing user base of over 400 million active monthly users. That’s a lot of potential customers! And it’s not just any user base – Pinterest users are highly engaged and have a strong interest in shopping. In fact, 87% of Pinterest users have made a purchase based on something they saw on the platform.
Pinterest Shopping Features
Pinterest makes it easy for users to shop from your Pins. Here are some of the key features:
- Shop from Boards: Users can shop products from Pins they’ve saved to their boards.
- Shop from Pins: Users can tap “shop similar” on any Pin to see related products.
- Shop from Search: Users can easily find products related to their search queries.
- Shop from Style Guides: Pinterest curates style guides to help users find products that match their taste.
- Shop from Brand Pages: Verified Merchants can have a shop tab on their profile, making it easy for users to browse and purchase products.
How to Sell on Pinterest
Now that you know why you should sell on Pinterest, let’s dive into how to do it:
- Find the Right Niche: The first step is to identify your target audience and develop a content strategy that appeals to them.
- Set Up a Business Account: Convert your personal account to a business account or create a new one.
- Solidify Your Brand: Make sure your profile is aligned with your brand identity, including your logo, profile picture, and bio.
- Define Your Aesthetic: Create a strong visual identity for your brand by using high-quality images and creating visually appealing content.
- Create a Catalog: Generate a product spreadsheet with all the required information, including product name, description, price, and image.
- Use Rich Pins: Apply for Rich Pins to access special features like product pricing and availability.
- Make Marketing Moves: Tag products in your Pins, use Shop the Look posts, and engage with the community by responding to comments and messages.
Conclusion
Pinterest offers a unique opportunity for retailers to sell products directly on the platform. By following these steps, businesses can leverage Pinterest’s features to reach new customers and drive sales. And with the help of Hootsuite, businesses can manage their Pinterest presence effectively, schedule Pins, and track their results.
Bonus: Pinterest is constantly innovating and adding new features to make it easier for users to shop. For example, the new Try On for Home Decor feature allows users to see how furniture and decor items will look in their own homes using augmented reality. This is just one example of how Pinterest is making it easier for users to make informed purchasing decisions.
Frequently Asked Questions:
What are the benefits of selling on Pinterest?
Pinterest has a rapidly growing user base, it’s shopping-friendly, and it’s cutting-edge with new features like Try On for Home Decor.
How do I set up a Pinterest business account?
You can convert your personal account to a business account or create a new one. Make sure to complete your profile and upload a profile picture and cover image.
What are Rich Pins?
Rich Pins are special Pins that include additional information, such as product pricing and availability. You can apply for Rich Pins through Pinterest’s website.
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