Key Takeaways
- **Key Takeaway 1:** Despite the rise of digital marketing channels, email marketing remains a highly effective way to reach customers, with high open rates and low unsubscribe rates.
- **Key Takeaway 2:** Email marketing complements other marketing channels by providing a direct and personalized communication channel, enhancing engagement and driving results.
- **Key Takeaway 3:** Artificial intelligence (AI) is transforming email marketing, automating tasks and personalizing messages, leading to increased customer engagement and revenue.
Remember the good old days when SMS was the primary mode of communication? It may seem like a distant memory, but SMS marketing is far from dead. In fact, it’s thriving, offering businesses a direct and effective way to reach their customers. Here’s why you still need SMS marketing in 2023:
High Open and Low Unsubscribe Rates
SMS messages boast an impressive 98% open rate, compared to just 20% for emails. Plus, the unsubscribe rate for SMS is a mere 5%, making it a highly effective channel for reaching your target audience.
Complements Other Marketing Channels
SMS marketing is not meant to replace email or social media marketing. Instead, it complements these channels by providing a timely and direct communication channel. For example, SMS follow-ups to emails can increase open rates by 20-30%.
Impact of AI on SMS Marketing
Artificial intelligence (AI) is transforming SMS marketing. AI tools can automate message creation and personalization, ensuring that each customer receives tailored and relevant messages based on their preferences and behavior.
Getting Started with SMS Marketing
1. Identify Your SMS Use Case
Determine how you will use SMS to connect with customers. Common use cases include order updates, promotional campaigns, customer service, and sales.
2. Build a Compliant Consent Process
Obtain explicit consent from customers before sending them SMS messages. Provide value in exchange for consent and make it easy for customers to opt out.
3. Register Your Business for SMS
Provide your business details, SMS use cases, and consent management practices to obtain an SMS number.
4. Set Up Your First Campaign
Create a list of contacts with explicit consent and consider using low-barrier opt-in methods like QR codes.
5. Write Actionable SMS Copy
Keep messages concise, valuable, and relevant. Customize them based on the buyer’s journey stage and include clear calls to action.
Kickstarting & Reporting on SMS Campaigns
Send messages to your contacts and monitor key performance indicators like click-through rate and ROI to measure the effectiveness of your campaigns.
SMS Marketing Best Practices
Follow these best practices to maximize the impact of your SMS marketing:
- Send welcome messages.
- Manage subscriber lists.
- Segment different groups.
- Keep messages brief.
- Use SMS sparingly for high-value messages.
- Personalize messages.
- Incorporate AI.
- Avoid forbidden message categories.
- Be transparent about brand and message frequency.
- Offer an opt-out option.
Bonus: SMS marketing is not just for big businesses. Small businesses can also benefit from its low cost, high ROI, and ability to reach customers directly. So, if you’re not already using SMS marketing, it’s time to give it a try.
Remember, SMS marketing is a powerful tool that can help you connect with customers, drive sales, and build lasting relationships. Embrace its potential and watch your business thrive.
Frequently Asked Questions:
What are the best times to send SMS messages?
The best time to send SMS messages depends on your target audience and industry. However, generally speaking, weekdays between 10 am and 3 pm are considered optimal.
How often should I send SMS messages?
The frequency of SMS messages should be based on your business goals and customer preferences. Avoid sending too many messages, as this can lead to unsubscribes.
Leave a Reply